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AI and automation by TheSEO

Free Claude Skills and premium AI systems for businesses that want to grow smarter

Download Claude Skills for free, discover premium workflows and learn with practical AI courses on how to write faster, automate better and get more out of your knowledge, processes and content. Not as a hype, but as a system layer that really delivers something.

  • Free skills to use immediately
  • Premium packs for serious workflows
  • AI courses for teams and businesses

What you find here

Built for businesses that want to do more than just test AI; they want to implement it intelligently in content, sales, research, and automation.

New platform

Free Claude Skills for instant gains in your workflow

Free

Premium skill bundles for stronger output and fixed processes

Premium
🎓

AI courses to work smarter with content and automation

Course
AI Practically applicable
SEO Built for visibility
Fluid Van prompt naar systeem

Free Claude Skills

Download free AI skills and browse the entire library

Here all your free Claude Skills come together. Search, filter, and scroll horizontally through all skills. Each card contains a free AI skill that you can download and use immediately.

✍️
Free

AI Offer Writer

Let Claude build stronger proposals from your input, structure, and context. Made to write faster, formulate more sharply, and deliver more professionally.

  • Claude Skill
  • Quotations
  • Sales workflow
🔍
Free

AI 5 Whys Analyst

Get to the heart of every problem with the 5 Whys method. Claude digs until the root cause is found.

  • Root cause
  • Analysis
  • Troubleshooting
📋
Free

AI Case Study Generator

Generate compelling case studies from your project data. From client outcome to publishable story.

  • Case studies
  • Content
  • Sales
🧠
Free

AI Cognitive Bias Detector

Let Claude check your thinking for cognitive biases and flaws before you make a decision.

  • Bias check
  • Decisions
  • Critical thinking
🧭
Free

AI Cynefin Decision Maker

Determine if your situation is simple, complex or chaotic and choose the right approach with the Cynefin framework.

  • Cynefin
  • Complexity
  • Decide
Clock
Free

AI Eisenhower Matrix Coach

Sort your tasks by urgency and importance. Claude forces you to be honest about what truly has priority.

  • Prioritise
  • Time management
  • Focus
💡
Free

AI Feynman Technique Coach

Stel je voor dat je een heel slimme robot bent, je mag Claude heten! Claude wil weten of je echt slim bent of dat je gewoon doet alsof. Dus hij vraagt je iets moeilijks. Als je het echt snapt, kun je het uitleggen aan een ander kind, alsof het een spelletje is. Als je het niet echt snapt, weet je dat niet en kun je het niet aan iemand anders vertellen. Claude kijkt dan of je het goed hebt uitgelegd.

  • Feynman
  • Learning
  • Explain
⚛️
Free

AI First Principles Thinker

Strip away assumptions and build your reasoning from the ground up. Think like Elon Musk and Aristotle.

  • First principles
  • Strategy
  • Fundamental thinking
📝
Free

AI Intake Summary

Summarise intake conversations in a structured format. From casual chat to concrete action points.

  • Intake
  • Summary
  • Customer conversation
🔄
Free

AI Inverse Thinker

Turn the problem on its head. Consider how you will certainly fail and use that insight to sharpen your plan.

  • Inversion
  • Munger
  • Blind spots
🎯
Free

AI Jobs to be Done Analyst

Analyse which job your customer is trying to get done. From the Christensen framework to concrete insights.

  • Jobs to be Done
  • Customer analysis
  • Product-market fit
📊
Free

AI OKR Coach

Turn vague ambitions into measurable OKRs. Claude helps you formulate sharp objectives and key results.

  • OKR
  • Goals
  • Measurable
🤝
Free

AI Negotiator

Prepare for negotiations with proven strategies. From BATNA to anchoring, Claude will help you think it through.

  • Negotiation
  • Sales
  • Strategy
🔁
Free

AI OODA Loop Decision-maker

Make better decisions faster with the OODA Loop. Observe, Orient, Decide, Act in every situation.

  • OODA
  • Quick decisions
  • Military strategy
🎤
Free

AI Persuasion Analyst

Analyse and improve the persuasiveness of your text, pitch or proposal with Cialdini's principles.

  • Conviction
  • Cialdini
  • Communication
📈
Free

AI Pareto Analyst

Find the 20% that deliver 80% of the result. Claude helps you focus on what really has an impact.

  • Pareto
  • 80/20
  • Focus
⚠️
Free

AI Pre Mortem Analyst

Imagine your plan has failed. Reverse engineer why, before it actually happens.

  • Pre-mortem
  • Risk analysis
  • Gary Klein
📐
Free

AI Pyramid Principle Writer

Write in a structured way according to McKinsey's Pyramid Principle. Conclusion first, supporting arguments afterwards.

  • Pyramid
  • McKinsey
  • Write
🔴
Free

AI Red Team Analyst

Let Claude attack your plan as if he were a competitor or critic. Find weaknesses for others that do this.

  • Red Team
  • Counterarguments
  • Stresstest
🚀
Free

AI SCAMPER Innovation Coach

Generate innovative ideas with the SCAMPER method. Substitute, Combine, Adapt, Modify, Put, Eliminate, Reverse.

  • SCAMPER
  • Innovation
  • Brainstorm
🎩
Free

AI Six Thinking Hats

Consider each problem from six perspectives. The De Bono method for balanced thinking.

  • Six Hats
  • De Bono
  • Perspective
🏛️
Free

AI Stoic Coach

Apply Stoic thinking to modern challenges. From Marcus Aurelius to daily decisions.

  • Stoicism
  • Philosophy
  • Rest
Black chess pawn
Free

AI Strategic Thinking

Think several steps ahead about your business, market, and competitors. Claude as a strategic sounding board.

  • Strategy
  • Long-term
  • Competition
🔮
Free

Second-Order AI Thinker

Look beyond the first logical answer. What is the market already thinking, and where is the real opportunity?

  • Howard Marks
  • Deep thinking
  • Market analysis
🗺️
Free

AI Wardley Mapping Strategy

Map your value chain with Wardley Maps. See where your market is moving and where you need to invest.

  • Wardley Maps
  • Value chain
  • Evolution
Free

AI Working Backwards Coach

Start with the end result and work backwards. The Amazon method for product and strategy development.

  • Working Backwards
  • Amazon
  • Product
📋
Free

AI OGSM Plan Builder

Translate your direction into an OGSM plan on an A4. Objective, Goals, Strategies and Measures with concrete KPIs and actions that your team can immediately get started on.

  • Claude Skill
  • Strategy
  • OGSM
🦔
Free

AI Hedgehog Concept Coach

Find the intersection of where you excel, where you earn money, and where your passion lies. Based on Jim Collins and his Good to Great work.

  • Claude Skill
  • Strategy
  • Focus
🔀
Free

AI Switch Framework Change Coach

Apply the SWITCH framework by Chip and Dan Heath to behaviour change. Rider, Elephant and Path in a concrete change plan.

  • Claude Skill
  • Change
  • Behaviour
🌱
Free

AI GROW Coach

The GROW coaching model by John Whitmore for goal-setting conversations that provide direction and do not advise. Goal, Reality, Options, Will.

  • Claude Skill
  • Coaching
  • GROW
Free

AI Getting Things Done Coach

David Allen's GTD method applied to your inbox and to-do list. Capture, Clarify, Organize, Reflect, Engage.

  • Claude Skill
  • Productivity
  • Getting Things Done
🛡️
Free

AI Antifragile Thinker

Does Nassim Taleb's antifragile thinking apply to your decisions? What becomes stronger from chaos, and what breaks?.

  • Claude Skill
  • Risk
  • Strategy
🎯
Free

AI BCG Matrix Strategy

Plot products or services in the BCG Matrix. Stars, Cash Cows, Question Marks and Dogs with concrete portfolio actions.

  • Claude Skill
  • Strategy
  • Portfolio
📊
Free

AI Ansoff Matrix Strategy

Igor Ansoff's growth matrix applied to your business. Market penetration, product development, market development, and diversification.

  • Claude Skill
  • Growth
  • Strategy
🌊
Free

AI Blue Ocean Strategy Coach

Kim en Mauborgne's Blue Ocean Strategy. Create unused market space instead of fighting in a bloody red ocean.

  • Claude Skill
  • Strategy
  • Innovation
🧠
Free

AI Fogg Behaviour Model Coach

BJ Fogg's behaviour model: B equals MAP (Motivation, Ability, Prompt). Design prompts and habits that actually stick.

  • Claude Skill
  • Behaviour
  • Habits
🪝
Free

AI Hook Model Builder

Nir Eyal's Hook Model for addictive products. Trigger, Action, Variable Reward and Investment in a concrete design.

  • Claude Skill
  • Product
  • Behaviour
📈
Free

AI Kano Model Analist

Noriaki Kano's model that sorts product features into basic, performance, and delighters. Which features really count?.

  • Claude Skill
  • Product
  • Customer
📐
Free

AI Lean Canvas Strategy

Ash Maurya's Lean Canvas for startups. Problem, solution, key metrics, and unique value proposition on one page.

  • Claude Skill
  • Startup
  • Business
🧩
Free

AI MECE Problem Structure Coach

MECE structure for your problem or question. Mutually Exclusive, Collectively Exhaustive, as McKinsey consultants do it.

  • Claude Skill
  • Problem
  • Structure
🌐
Free

AI PESTEL Analyst

Full PESTEL macro analysis of your market. Political, Economic, Social, Technological, Environmental and Legal factors.

  • Claude Skill
  • Strategy
  • Analysis
⚖️
Free

AI Porter Five Forces Analyst

Michael Porter's Five Forces applied to your industry. Rivalry, suppliers, buyers, substitutes and new entrants worked out concretely.

  • Claude Skill
  • Competition
  • Strategy
📖
Free

AI SCQA Story Structure Coach

Barbara Mintos SCQA model for clear business storytelling. Situation, Complication, Question, Answer as the common thread.

  • Claude Skill
  • Storytelling
  • Write
🤔
Free

AI Socratic Method Coach

The Socratic method applied to your assumptions. It asks sharp questions that force you to look through your own thinking.

  • Claude Skill
  • To think
  • Coaching
📚
Free

AI StoryBrand Writer

Donald Miller's StoryBrand framework applied to your marketing. The customer is the hero and you are the guide.

  • Claude Skill
  • Marketing
  • Storytelling
Chains
Free

AI Theory of Constraints Analyst

Eliyahu Goldratt's Theory of Constraints. Find the bottleneck in your process and focus everything on that single constraint.

  • Claude Skill
  • Operations
  • Contents
🔭
Free

Second-Order AI Thinker

Howard Marks' Second-Level Thinking. Look beyond the obvious first answer and see what others don't.

  • Claude Skill
  • To think
  • Strategy
🗺️
Free

AI Wardley Mapping Strategy

Simon Wardley's mapping method for strategic situational awareness. Components on a map of evolution and visibility.

  • Claude Skill
  • Strategy
  • Mapping
🎯
Free

AI WOOP Method Coach

Gabriele Oettingen's WOOP method. Wish, Outcome, Obstacle, Plan for goals you actually achieve instead of just dreaming about.

  • Claude Skill
  • Goals
  • Behaviour
🏭
Free

AI Porter Five Forces Analyst

Analyseer the competitive forces in your market with Porter's Five Forces model. From supplier power to barriers to entry, map everything out clearly.

  • Claude Skill
  • Strategy
  • Competition
🎯
Free

AI SPIN Sales Call

Build sales conversations using the SPIN method: Situation, Problem, Implication, Need-payoff. Claude helps you ask the right questions at the right time.

  • Claude Skill
  • Sales
  • Conversation technique
🎩
Free

AI Six Thinking Hats Coach

Consider each problem from six perspectives using Edward de Bono's method. From facts to emotion, from creativity to criticism.

  • Claude Skill
  • Method of thinking
  • Decision-making
🚪
Free

AI Two Way Door Decision Maker

Determine whether a decision is reversible (two-way door) or irreversible (one-way door). Based on Jeff Bezos’ decision-making model at Amazon.

  • Claude Skill
  • Decision-making
  • Speed
Free

AI Disney Method Coach

Think like a Dreamer, a Realist and a Critic with Walt Disney's creative strategy. Three roles, a more complete result.

  • Claude Skill
  • Creativity
  • Innovation
🧩
Free

AI Effectuation Coach

Start a business based on what you have, rather than what you need. Saras Sarasvathy’s effectuation method for entrepreneurs who build with the resources at their disposal.

  • Claude Skill
  • Entrepreneurship
  • Effectuation
🔄
Free

AI Kotter Change Coach

Manage change in 8 steps using John Kotter's model. From creating urgency to anchoring new habits.

  • Claude Skill
  • Change
  • Leadership
📝
Free

AI AIDA Copywriter

Write compelling copy using the AIDA model: Attention, Interest, Desire, Action. Claude crafts copy that converts.

  • Claude Skill
  • Copywriting
  • Marketing
Free

AI Golden Circle Coach

Start with Why. Simon Sinek's Golden Circle helps you clarify your purpose, approach, and offering.

  • Claude Skill
  • Purpose
  • Fly
Free

AI Backcasting Strategy

Work backwards from your desired future to concrete steps today. Backcasting turns planning on its head for sharper strategies.

  • Claude Skill
  • Strategy
  • Planning
👩
Free

AI Mum Test Coach

Ask better customer questions using Rob Fitzpatrick’s Mom Test. Learn how to validate your ideas without using leading questions that make everyone say ‘yes’.

  • Claude Skill
  • Validation
  • Customer conversation
💰
Free

AI Pricing Strategy Coach

Set the right price using proven pricing strategies. From cost-plus to value-based pricing, Claude helps you make an informed choice.

  • Claude Skill
  • Pricing
  • Strategy
🧲
Free

AI Made to Stick Coach

Make your ideas unforgettable with Chip and Dan Heath’s SUCCESs principles: Simple, Unexpected, Concrete, Credible, Emotional, Stories.

  • Claude Skill
  • Communication
  • Storytelling
🗺️
Free

AI Empathy Map Coach

Identify what your customer thinks, feels, sees and does. The Empathy Map gives you deeper customer insights for better products and communication.

  • Claude Skill
  • Customer insight
  • Design Thinking
📊
Free

AI RICE Prioritisation

Prioritise features and projects using the RICE framework: Reach, Impact, Confidence, Effort. Make data-driven decisions rather than relying on gut instinct.

  • Claude Skill
  • Prioritising
  • Product
🏆
Free

AI VRIO Analyst

Identify your competitive advantage using the VRIO framework: Valuable, Rare, Inimitable, Organised. Discover which resources really make the difference.

  • Claude Skill
  • Competitive advantage
  • Strategy
🎁
Free

AI WRAP Decision-maker

Make better decisions with the WRAP model from Chip and Dan Heath: Widen options, Reality test, Attain distance, Prepare to be wrong.

  • Claude Skill
  • Decision-making
  • Heath
🏛️
Free

AI Stoic Coach

Apply Stoic principles to modern challenges. From Marcus Aurelius to Seneca, learn what you can and cannot influence.

  • Claude Skill
  • Stoicism
  • Mindset
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Coming soon

More than just free downloads

In addition to free Claude Skills, we are also building a layer here for premium skill packs, practical AI courses, and complete workflow paths. These skills are under development and will be added to the library soon.

⚙️
Soon

Premium skill packs

Stronger, deeper and more specific Claude Skills for businesses that want more than a loose prompt or standard workflow.

  • Skill bundles per task or sector
  • More structure, context, and output control
  • Built for teams and serious processes
🎓
Soon

AI courses

Practical training for entrepreneurs and teams who want to use AI more intelligently for content, sales, research, and automation.

  • No theory to the theory
  • Direct applicable workflows
  • Focus on output, speed and quality
📅
Conversation possible

Thinking about your situation

If you'd like to discuss which skill, course, or AI workflow would suit your company, please feel free to get in touch and schedule a meeting.

  • For SMEs, agencies and teams
  • From the initial idea to the concrete plan
  • Also suitable for custom requests

Would you like to join the waiting list in advance or discuss it immediately?

Get in touch if you're interested in premium skills, AI courses, or a practical discussion about your workflow. As soon as new components go live, you can join them immediately.

For those who are interested

Not the same for everyone, but directly usable for many companies

This page is for individuals and teams who want to do more than just try out AI; they want to use it more intelligently in their daily work. From individual skills to complete workflow ideas.

🚀
Entrepreneurs

For entrepreneurs who want to work faster

If you do a lot yourself, good Claude Skills can directly save you time in writing, structuring, and preparing.

  • Build quotations faster
  • Make emails and proposals sharper
  • Develop plans and ideas more quickly
  • More peace in recurring tasks
  • Work faster
  • Fewer loose prompts
📈
Marketers

For marketers who want output and structure

Useful for content, SEO, campaigns and research. Especially if you find that individual AI prompts are often not consistent enough.

  • SEO briefs and content setup
  • Research faster summarise
  • Better basis for campaign structure
  • Vaster output for recurring tasks
  • SEO
  • Content workflows
🏢
Offices and teams

For agencies wanting to scale smarter

When multiple people work with AI, structure becomes more important. Skills then yield more than just a handy prompt.

  • Ensure consistent output among colleagues
  • Less time spent on explanations and corrections
  • Smarter internal processes
  • Better process transferability
  • Team usage
  • Scalability
⚙️
Automation

For companies that think in workflows and systems

Well deployable if you not only want better texts, but also want to think more intelligently about fixed steps, knowledge and internal processes.

  • Translating SOPs into actionable AI workflows
  • Re-using internal knowledge more effectively
  • Better grip on recurring processes
  • A stronger foundation for automation later
  • Workflow thinking
  • Structure first
Questions and contact

Perhaps you still have a few logical questions

We get that. That's why we've put the questions that are likely to come up first below, along with a direct way to get in touch.

Yes. The free skills on this page can simply be downloaded and used. In addition, more extensive premium versions will be released later for companies that want more depth, structure, and fixed workflows.
No. Precisely when you notice you're using many loose prompts and don't yet have a clear structure, good skills and fixed workflows can provide a lot of calm and speed.
Yes. If you're unsure which direction makes sense, feel free to get in touch. We can then look together at where the most benefit can be found in your workflow, content process, or commercial process.
Yes. We are building out this page step-by-step with premium skill packs, AI courses and more practical systems for businesses that want to go beyond a single download.
Direct shift

Would you prefer to just have a brainstorm?

Absolutely fine. If you want to know what makes sense for your situation, you can get in touch directly or schedule a meeting. Then we can look together at where the greatest benefit lies.

TheSEO in conversation about AI and automation
AI and automation

No more loose AI ideas, but a direction that truly fits

The best results often don't come from a single tool, but from a smart combination of structure, context, and an approach that fits how your business really works.

Claude Skills workflow thinking growth practical