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IN SHORT

A recognisable feed.A rhythm you can choose.

This service is about the posts themselves: mainly AI-produced video and imagery, combined with real material recorded with you. Organic publishing and social advertising have separate prices.

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Illustration of a chess knight, glass panels and a notebook.
Illustration, not a client measurement or an example of delivered work.
What publishing rhythm fits your business?

Keep your real business in the picture.

The briefing covers your audience, offer, visual style, goals and chosen platforms. A service explainer needs a different treatment from a product demonstration or a founder’s story. When the content needs to show your actual team, premises or work, we agree what you should record and how we will use it. Generated scenes are not proof of a completed project or a photograph of the real product; where viewers could confuse the two, we identify the image as an impression.

Plan, approve, produce, review.

You receive the plan and concepts first, with the subject, style and purpose of the posts. After approval we produce and finish the content, including editing, music and text where needed. We publish at agreed times and review the results each month. Formats can change as platforms change, while your brand and offer remain the reference. Tell us when availability or an offer changes so the next posts stay accurate.

Frequency and replies are different choices.

Three posts a week costs €350 per month. Four posts a week costs €450 per month. In both packages your team answers comments and messages. Four posts a week with management costs €600 per month and includes replies in an agreed tone. Questions needing your knowledge return to you. All amounts exclude VAT. The first three months are fixed; after that, the packages are cancellable monthly.

  • Three posts a week

    €350per month

    excluding VAT

    Posts per week
    3
    Replies and messages included
    No

  • Four posts a week

    €450per month

    excluding VAT

    Posts per week
    4
    Replies and messages included
    No

  • Four posts and managed replies

    €600per month

    excluding VAT

    Posts per week
    4
    Replies and messages included
    Yes

Advertising is a separate fee.

Social ad management costs €250 per month for Facebook or TikTok, or €350 per month for both, excluding VAT. If you also buy organic content, the two management fees are added together. Advertising spend is separate and paid directly to the platform. Ad management includes weekly adjustments and a monthly report. We agree the promoted offer and destination page before launch so the advert leads to information that supports the customer’s next step.

  • Facebook or TikTok

    €250per month

    excluding VAT

  • Facebook and TikTok

    €350per month

    excluding VAT

Ask to see a trial for your own brief.

You can request a tailored trial video before buying. Share your website, audience and the subject you want to show, so the example answers a real question about your brand. The videos we make for you are yours to use on your website, in presentations and on other channels.

Ask about a trial video · full contact

The next step

What publishing rhythm fits your business?

Book a callRead all information
All information

Explore the details at your own pace.

SRV.04 · social media reg. M.000 · fixed monthly fee

Social media management that looks like you have a full production team

AI generated video at the level of professional video production. No stock footage, no Canva templates. We work mainly with AI posts, we record the rest together with you, and what goes out follows the trends of the moment. A fixed monthly fee, no endless meetings.

AI POSTS THAT FOLLOW THE TRENDSFIXED MONTHLY FEE FROM 350 EUROORGANIC, ADS OR BOTH
Book a call → See the method fixed monthly fee from 350 euro · organic, ads or both
DOC.01

Why video makes the difference now

This page is about the production. Short videos and imagery we make for you, including packages and prices. If you want social media as part of a wider engagement, with strategy, management and adverts by the same team, that is on social media inside your marketing strategy. Curious how such an engagement runs? Look at our social media method.

Scrolling behaviour has changed. Photos with text get skipped. Stock imagery feels impersonal. What works: short, visually strong video that grabs you in the first second and shows your brand without anyone having to read.

The problem was always the production cost. A professional videographer, an editor, a motion designer. That makes social video unaffordable for most small businesses. AI changes that. The quality of AI generated video is now at the level of real production. Think property tours, product demos, atmosphere shots, explainers and brand films. Not generic, but made to measure for your visual identity.

DOC.02

What you get: premium video, not stock footage

Every video is generated to measure with AI tools that work at studio level. No templates, no generic stock clips. We would rather make nothing than make filler. The imagery fits your brand, your colour, your style and your sector.

Most of what goes out is made that way, with AI. Not all of it. A founder in shot, your own premises, a product in somebody's hands: that is material we record together with you, and we say beforehand what to film and roughly how long it has to be. Both kinds land in the same feed and get cut to the same style, so nobody scrolling past can tell where one stops and the other starts.

Examples of what we make

  • Property: walkthroughs, aerial shots, the feel of a neighbourhood and interior animations that sell a property before the viewing starts.
  • Hospitality and retail: atmosphere shots of your place, dishes in close-up, seasonal campaigns that feel like a commercial.
  • Professional services: short explainers that make complex services visual, from accountancy to legal advice.
  • Construction and engineering: project animations, before and after transformations, equipment in action.
  • Personal brand: founding story clips, thought leadership imagery, presentations with visual force.

The quality of these videos is comparable to what you would expect from a production company charging thousands per project. The difference: AI makes it scalable and affordable.

DOC.03

How the process works

Step 1: Briefing and brand identity

We start with a conversation about your brand, your audience, your visual style and your goals. Which platforms do you use? What is the tone? Which content resonates with your customers? We also settle there what we generate and what we record together with you. That forms the basis for every video we make.

Step 2: Content planning

Based on your package we plan the content for the coming weeks. We start from the trends: a format that is running on the platform now gets picked up further than one that ran last year, so what is working at that moment decides the shape of a post and often the subject too. Every post gets a concept, a style direction and a purpose. You approve everything before we produce.

Step 3: AI video production

We generate the videos with specialised AI tools that work with your brand colours, your style and the visual language of your sector. Each one is finished with music, text and transitions. The footage we recorded with you is cut into the same rounds and given the same finish, so the feed keeps one look.

Step 4: Publishing and optimisation

We publish the content at the agreed moments, with the right hashtags, descriptions and calls to action. After every month we evaluate what works and adjust.

FIG.01: The monthly stripsheet 1/3

How often something appears, and how often we look back

Step 2 plans and step 4 evaluates, and how often something appears depends on the package you choose below. Four weeks side by side, with the posts as filled squares and the week in which we look back together outlined in cyan. There are no weekdays on it, because we agree those per client, and the shape of a post follows whatever is running on the platform that week.

rhythm/four-weeksnumbers from DOC.04, below

Three a week3 posts a week · twelve in four weeks · monthly evaluation

WEEK 1
WEEK 2
WEEK 3
WEEK 4 · LOOKING BACK

Four a week4 posts a week · sixteen in four weeks · monthly evaluation

WEEK 1
WEEK 2
WEEK 3
WEEK 4 · LOOKING BACK

Four a week, managed4 posts a week · sixteen in four weeks · plus replying to comments and messages

WEEK 1
WEEK 2
WEEK 3
WEEK 4 · LOOKING BACK

Four squares per week, because four a week is the highest frequency on this page. Count the filled squares in a row and you land on the posts that go out in four weeks: twelve and sixteen. The bottom two rows are identical, and that is correct: managed runs at the same rhythm, and what you buy on top of it is the replying, which is not a post and does not fit in a square.

FIG.02: The loop after the briefingsheet 2/3

Which step you do once and which three come back every month

Step 1 you do once: the conversation about your brand, your audience and your style forms the basis for every video that follows. Steps 2, 3 and 4 come back every round, because after every month we look back and adjust, and then the planning starts again. Below, that loop runs on. It is the shape of the process and not a diary: which step falls on which day we agree per client, just as in FIG.01.

process/loopthe shape of the process, not a diary
01 · once Briefing and brand identity brand, audience, style and goals, the base under everything that follows
02 · every round Content planning concept, style direction and purpose per post, and you approve
03 · every round AI video production generating in your style, then music, text and transitions
04 · every round Publishing and optimisation posting at the agreed moments, then looking back and adjusting
in the loop
  • step 2 · plan and approve
  • step 3 · produce and finish
  • step 4 · post and look back

Only the three right hand blocks light up. The briefing does not move with them, because we do that once. If it did, this drawing would be promising a new brand conversation every month. What comes out of the right hand side per round is in FIG.01: twelve or sixteen posts in four weeks, depending on the package. Anyone with motion switched off sees the last state of a round, step 4, and that is the step the next planning comes out of.

DOC.04

Packages and prices

Three packages for organic social media and no others. No hidden costs, no long contracts. Cancellable monthly after the first three months. All amounts exclude tax; a business in the United Kingdom or Ireland accounts for the VAT itself under the reverse charge.

Between the first two packages only the frequency changes. The third runs at the same frequency as the second and adds the replying: the comments under your posts and the messages people send your account, answered in a tone we agree beforehand. That the fee can sit where it sits comes from the way the work is done. Production is mainly AI, the material that has to show you or your premises we record together with you, and what we make follows the trends of the moment instead of a calendar drawn up a year ago.

Three a week
€350 /month
organic posting, you do the replying
  • 3 posts a week
  • AI production in your brand style
  • Concept and planning, you approve
  • Finishing with music and text
  • Publishing on the platforms we agree
  • Monthly evaluation
Four a week
€450 /month
organic posting, you do the replying
  • 4 posts a week
  • AI production in your brand style
  • Concept and planning, you approve
  • Finishing with music and text
  • Publishing on the platforms we agree
  • Monthly evaluation
Four a week, managed
€600 /month
organic posting, and we do the replying
  • 4 posts a week
  • Everything in the four a week package
  • Replying to the comments under your posts
  • Replying to the messages people send your account
  • Tone of voice agreed with you beforehand
  • A question handed back to you when it needs your answer
DOC.05

Speeding it up with social ads

Organic reach builds slowly. If you want to grow faster, we add targeted adverts. Social ads make sure your best content reaches exactly the right people, in the right region, at the right moment. If you put those videos on YouTube as well, the next question is how often the same person sees them: for that there is a frequency target across several campaigns, so your reach gets wider instead of louder.

Adverts carry their own fee and stand apart from the organic packages, so you can take them on their own or on top of a package. What you spend on the platform is separate again: the advertising budget goes straight to Facebook or TikTok and is not part of the fee below.

One platform
€250 /month
Facebook or TikTok
  • Campaign set-up and audience definition
  • Advert material based on your own posts
  • Weekly adjustment on results
  • Monthly report with findings
  • Advertising budget not included
Both platforms
€350 /month
Facebook and TikTok together
  • Everything from the single platform campaign
  • One campaign line running across both
  • Advert material cut to the format of each platform
  • Retargeting on people who already engaged
  • Advertising budget not included
DOC.06

Why AI video and not traditional production

Traditional video production quickly costs thousands per video. A camera operator, an editor, location hire, lighting, post production. For most businesses that is unsustainable if you want to post weekly.

AI video production delivers comparable visual quality for a fraction of the cost. Not because the quality is lower, but because the production process works fundamentally differently. No crew is needed, no location, no days of post production. The AI generates imagery on the basis of your briefing, your brand style and your sector.

The result: content that looks like a professional production but is scalable. Fresh material every week without the costs growing in step.

FIG.03: What each step up buyssheet 3/3

The sentence above, checked against our own packages

Two strips per package: the monthly amount on a scale up to 600 euro, the posts a week on a scale up to four. Two different units, then, each with its own hundred per cent, so you only compare the shape of the jump and do not add the lengths together.

packages/amount-against-frequencysix numbers, all six from DOC.04
Three a week

per month€350

posts a week3

Four a week

per month€450

posts a week4

Four a week, managed

per month€600

posts a week4

What is actually there, and nothing more. From three a week to four a week one post is added and the amount goes up by a hundred euro. From four a week to managed the strip of posts does not move at all and the amount goes up by a hundred and fifty euro, because what you buy there is the replying and not an extra post. So the sentence above holds while the frequency rises, and the last step is not about frequency at all. All amounts exclude tax, advertising budget not included.

DOC.07

Social media as part of your growth system

Social media works strongest when it works with your other channels. A video that scores well on Instagram can send traffic to your website. A strong SEO page can be the landing place for your social adverts. And your marketing strategy decides which message gets priority on which channel.

We tie social media to the bigger picture, deliberately so. Your content connects to your SEO structure, your adverts point at pages that convert, and your brand identity is consistent across every channel. That way you build not only reach but trust and enquiries.

Want to advertise through Google as well? Then combine social ads with Google Ads for the widest reach across both networks. Whether that second channel pays for itself on your margin is a sum worth making before you switch it on, and we make it in does Google Ads really work.

There is a third audience your posts reach that has no feed at all. Assistants such as ChatGPT and Gemini answer questions about your trade by naming companies, and they read the same web your customers do. What that means for the way you write and structure a page is in how to make content for ChatGPT, Perplexity and Gemini, and having it measured for your own name is the service AI visibility.

DOC.08

Which businesses this works for

AI video social media is most effective for businesses that could communicate visually but do not have the means for it now.

Property and estate agency

Homes that have to be sold deserve more than photos on a property portal. With AI video you make walkthroughs, neighbourhood atmosphere and interior imagery that reach buyers emotionally before they set foot in the house. One caveat for the British market. Advertising in the United Kingdom is tested against the CAP Code by the Advertising Standards Authority (source), and the first rule is that an advert must not mislead. Generated imagery that a viewer could take for a photograph of the actual property therefore needs to be labelled as an impression, and we build that labelling in rather than leaving it to the client.

Hospitality, beauty and retail

Your place has an atmosphere. That atmosphere has to be felt on social media. AI video catches the experience, the light, the textures and the energy of your place in a way photos cannot. The same labelling rule applies here: a generated dish is an impression and not a photograph of what arrives at the table.

Professional services

Accountants, solicitors, consultants: these are professions that are hard to make visual. With short explainer videos you make complex services understandable and approachable.

Construction, engineering and trades

Projects under way, transformations, equipment in action. This kind of imagery sells trust and craftsmanship like no other medium.

DOC.09

Frequently asked questions

What does social media management cost?

Organic social media has three packages. Three posts a week is 350 euro a month, four posts a week is 450 euro a month, and four posts a week with full management is 600 euro a month. Social ads are counted separately: 250 euro a month for one platform, Facebook or TikTok, and 350 euro a month for Facebook and TikTok together. All amounts exclude tax and the advertising budget is not part of them.

What does full management mean?

In the managed package we do not only post. We reply to the comments under your posts and to the messages people send your account, in a tone we agree with you beforehand, and we hand a question back to you the moment it needs your own answer. In the other two packages the posting is ours and the replying is yours.

What does an AI generated video look like?

The quality is comparable to professional video production. Think smooth camera movement, realistic lighting, brand specific colours and cinematic composition. The difference with stock footage is visible immediately.

How do you decide what to post?

We follow the trends. What is working on the platform in that period sets the form and often the subject as well, kept inside the lines of your brand. That is also why the planning is agreed per round instead of fixed for a year.

Which platforms do you publish on?

Instagram, LinkedIn, TikTok and Facebook. We agree in the briefing which of them you want to be on, and we optimise the format per platform (square, vertical, horizontal).

Can I use the videos myself as well?

Yes. Every video we make is yours. You can use them on your website, in presentations, in newsletters or on other channels.

How quickly can I start?

After the briefing conversation we usually have the first content ready within a week. We settle the planning and the brand style together in that first conversation.

Do I have to supply photos or video myself?

Mostly not. We work mainly with AI posts, generated from your briefing and your brand identity. For the material that has to show you, your team or your premises we work closely with you to record it, and we say beforehand what we need and how long it has to be.

What is the difference with a social media agency?

A traditional agency usually works with stock imagery, Canva designs, or asks you to supply photos yourself. We generate premium video content at the level of a production company, but scalable and affordable through AI.

DOC.10

How you see beforehand what you get

Every video is built on your briefing: AI generated content at studio level, no stock footage and no templates, tuned to your brand, your sector and your audience. An example from another company therefore says little about what comes out for you, and that is why there is no showreel here.

We would rather do it the other way round. Want to see what it becomes for your sector? Get in touch and we will make a trial video to measure, before you buy anything.

DOC.11

Ready to take your social media seriously?

Not a no-obligation advice call that leads nowhere. We go through your goals, your brand and your budget. After that you know exactly what you get and what it costs. Book a call and we will show you what AI video could do for your social media.

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Gianluca, founder of TheSEO
Written by GianlucaFounder of TheSEO. Has been combining marketing and technology since 2017. More about the institute.

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