Link building specialist: authority you cannot buy.

A great deal is claimed about how heavily links count. The best known claim is that they are one of the three heaviest ranking factors. That statement goes back to an offhand remark by a Google employee in 2016, which Google later distanced itself from. Google publishes no weights and never has.

What Google does say is that links help decide what a page is about and how relevant it is. And Google is very explicit about the other side: exchanging money, goods or services for links sits in the spam policy as link spam, as does excessive link exchange between sites. That second point is exactly why LinkLoop swaps in triangles rather than in pairs.

That difference is useful when choosing an agency. Anyone who gives you a weight, a percentage or a deadline is telling you something they cannot know. More on how to spot that is on choosing an SEO agency.

LinkLoop is for the owner who wants to do it themselves and keep control. You decide which swaps you accept; the platform does the finding, matching and monitoring. Starter is free, and the paid tiers above are there once ten credits a month is no longer enough.

Would you rather just hand it over? Link building with us is not a separate subscription but the third part of the same structure, after engineering and content. Inside an ongoing SEO engagement of 250 euro a month, this work is simply part of it, at no extra cost. Separately is possible too, on an hourly basis at 65 euro. All amounts exclude tax. Our service rates for SEO, Google Ads, social media and branding are on the rates page, and the subscription prices for Jarvis and the MyParcel Dashboard on their own product pages.

What the market charges and where that difference comes from is on what link building costs, which reckons with the Dutch market. Are you still unsure between doing it yourself and handing it over, that comparison puts the two side by side with worked examples.

Are backlinks still important?

Yes, but less absolutely than is often said. Google confirms that links are one of the signals used to work out how relevant a page is. What Google does not do is publish how heavily they count. The often heard claim that links are one of the three heaviest ranking factors goes back to an offhand remark by a Google employee in 2016; a ranking or weighting of ranking factors is published nowhere by Google. Anyone who names you a weight or a percentage is making it up.

Am I allowed to buy backlinks?

You are allowed to, in the sense that nobody forbids it. But Google treats exchanging money for links that influence ranking as spam and says so explicitly in its own spam policy. The sanction is a manual action, and that costs you more than the links returned. So we do not do it, and not out of principle but out of arithmetic.

Is link swapping not against the rules as well then?

Excessive reciprocal swapping is: site A links to B and B links back to A, at scale. That is exactly why LinkLoop works with triangle swaps. You link to one party and get your link from another party in the circle. No reciprocal pattern appears, and every placement has to fit the page it sits on.

What does LinkLoop cost?

Starter is free and gives 10 credits a month. Growth costs 29 euro a month for 50 credits, Pro 79 euro for 150 credits and Agency 149 euro for 500 credits, all three excluding tax and cancellable monthly. A British or Irish business accounts for the VAT itself under the reverse charge. After payment we activate your account personally, usually within one working day.

What does link building as a service cost with you?

If you are in an ongoing SEO engagement of 250 euro a month, this work is part of it. If you want it separately, that goes on an hourly basis at 65 euro. An amount such as from 750 euro a month for three to five links says nothing without knowing which sites are involved, so we do not quote it.

How many links do you place per month?

Inside the SEO engagement we aim at one or two good placements a month, found through partnerships that genuinely fit. That is an effort and not a guarantee: if in a given month there is no placement that passes the test, we do not fill the gap with a bad link. Quality always comes before number here. For a British or Irish site, add one honest caveat: our partner base is Dutch, so building in your market starts from nothing and goes slower than it does for a Dutch client.

Can you show what you have achieved before?

Not with figures on this page. We publish no counts of links placed, no average domain authority and no percentage of links still alive after a year, because we cannot back that up in a way you should trust. In a call we do show concrete work.

Are you here mainly because your positions are not moving? Link building is rarely the first thing to tackle. Usually it sits in the engineering or in pages competing with each other. The free scan looks at that in a few seconds. If the foundation turns out to be sound, this is your next step: yourself through LinkLoop, or handed over inside an SEO engagement. If we work together, we process personal data on behalf of your company and we sign the data processing agreement beforehand, which sets out what we may do with that data. Dutch law applies to the engagement.