Terms and conditions, in plain English
No wall of legal language. This is what we agree when you work with us. Start with the signpost below: in two steps it tells you which set applies to you and where it lives.
Which terms apply to you
This page is the signpost. Everything legal sits under this folder, and every product has its own set underneath it. So you only have to remember one rule: start at the terms, choose your product there.
# Not sure which branch you are in? Do not pick one yourself, email sales@theseo.nl. The difference affects your rights.
Step 1: are you a consumer or a business client?
You are a consumer if you are an individual and you are not acting wholly or mainly for your trade, business, craft or profession. If you buy through a sole trader, partnership, foundation, association or limited company, you are not a consumer and you are a business client.
That distinction decides your rights. A consumer has a cancellation period; a business buyer has no statutory right to cancel. That is why the two are not in the same text.
Step 2: which set belongs to you
There are four product sets next to the general terms on this page, and all four now exist in English. They are not word for word translations: where the Dutch text names a Dutch statutory article, the English edition keeps that article, because Dutch law governs the contract, and adds the counterpart that applies where you live. Nothing in an English edition gives you less than the Dutch one does.
The Dutch version stays the binding one, and every English page links back to it. If Jarvis is the product you are taking out, the trust centre also explains which of the two Jarvis sets belongs to you.
- Jarvis for consumers. For individuals who take out Jarvis themselves online. Price including VAT, payment and direct debit, cancelling, liability, complaints and the cancellation period with the model form.
- Jarvis for business clients. For buying through a business or organisation. What your plan includes, how to deploy agents responsibly, whose data it remains, which model suppliers we may call on and what happens when a model or connection changes.
- LinkLoop. Business only. What the software does, what we expressly do not guarantee about placement, indexing and ranking, the rules of use and who is responsible for what gets published.
- MyParcel Dashboard. Business only. Independent of MyParcel B.V. What the app does and what it does not replace, how the subscription runs, how API keys are stored and how long shipment and claim data is kept.
Which text wins when two of them clash
From strongest to weakest: mandatory law, then a signed order confirmation, then the data processing agreement for whatever personal data we process on your behalf, then the product set above, then the general terms on this page, and only after that public explanation and marketing copy. That ordering is easier to hold on to as a ladder than as a sentence, so here it is drawn.
# Rung 06 can only ever narrow the distance to rung 05, never widen it. If you spotted a wider promise in our copy, tell us and we will correct the copy.
# The Dutch edition stays the binding text; every English page links back to it.
If you take out Jarvis as a consumer, the consumer document overrides everything below it. Marketing may never promise more than the contract does; if you read a wider promise somewhere on this site, that text is wrong and the document is not.
Not sure?
Then do not simply pick one, email sales@theseo.nl. The difference affects your rights, so it is worth establishing which category you fall into before you start.
What applies to all our work
These terms apply to every service and every piece of software from TheSEO, except where the consumer terms for Jarvis say otherwise. A quotation is valid for 30 days. We invoice monthly; payment within 14 days of the invoice date. Subscription services can be cancelled monthly, unless we agree and record something else together. A website runs on a fixed first period of two years and is cancellable monthly after that. You cancel by email; that email counts as the official cancellation. You pay out the current month.
We send you the content of the site, because that is yours; the site itself does not come with you. The domain name is already in your name, because you bought it yourself. Within the fixed period of two years you cannot simply stop; if you do want to leave earlier you buy off the remainder and pay the remaining months in one go, after which you receive the content. That period exists because we do not invoice the build up front; it is earned back over those two years. The rate and the term are on the rates page.
We do our work carefully and we write down what we do and why. Our liability is limited to direct loss, capped at the amount you paid for the service in question in the twelve months before the event. That cap does not apply in the case of intent or deliberate recklessness, nor in the case of death or personal injury, nor where the law forbids a limitation. If you buy from us as an individual, mandatory consumer law always overrides this clause: a clause that frees us from paying damages sits on the grey list of article 6:237(f) of the Dutch Civil Code and is presumed unreasonably onerous towards a consumer. Dutch law governs our working relationship.
One principle we set down out loud: where we serve a trade in a region, we do not take on a second client in that same trade there. Which trades and regions are currently taken is stated on the page for that trade. Outside that trade and that region the promise does not apply, because an unlimited promise is one we could not keep.
Applicable law, and what it does not take away from you
Dutch law governs the agreement. That is the truth of the matter and we do not translate it away: the contract is with a Dutch company, invoiced from the Netherlands, under Dutch bookkeeping rules.
If you are a consumer, that choice does not strip you of the mandatory consumer rules of the country you live in. Those rules keep applying alongside Dutch law. We deliberately do not write "of the European Union" here, because that phrase would leave out a consumer in the United Kingdom, who is exactly the reader who keeps that protection.
Open point, honestly stated: exactly which provision preserves that protection for a consumer in the United Kingdom after the withdrawal is a question for a lawyer, and we do not write a statute number here from memory. What we can say without reservation is what we will do: we will not invoke Dutch law to give a consumer less than the law of their own country gives them.
Cancelling, if you are a consumer
The services on this page are a business offer. The statutory right to cancel is a consumer right, so it does not apply to a business purchase. Jarvis taken out by an individual is the exception, and the consumer document covers that.
For a consumer in the United Kingdom the frame is the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Three things from it that we have to get right, and that are set out with their sources so you can check them:
| What | The rule | Source |
|---|---|---|
| The period | 14 days for a service, running from the day the contract is concluded. | CCR 2013 regulation 30 |
| If we fail to tell you | The period runs on: 14 days after we do provide the information, or 12 months after the end of the ordinary period. | CCR 2013 regulation 31 |
| Starting inside the period | We only start early at your express request, and we record your acknowledgement that the right to cancel is lost once the service has been fully performed. If we have not recorded both, you bear no cost for the service supplied during the cancellation period. | CCR 2013 regulation 36 |
If you are a consumer somewhere else, the mandatory rules of your own country apply in the same way. We do not quote an article number for a country whose statute we have not read; if you want to know what applies where you live, ask us and we will look it up before we answer.
Reviews, prices and what we will not do
We do not invent a result, a client, a review, a quality mark or a figure. That has been our own rule since long before it was anyone's law. In the United Kingdom it is now law as well: since 6 April 2025 the Digital Markets, Competition and Consumers Act 2024 makes fake reviews and unmarked paid reviews a banned practice, and it also bans drip pricing, where a price is shown and charges are added later during the ordering process. The Competition and Markets Authority enforces it directly. Sources: CMA208, fake reviews guidance and GOV.UK on the new regime.
That rule also covers what we advise you to do. If you are our client and you ask us how to get more reviews, the answer will never be to buy them, swap them or have them written. We hold ourselves to that in every country, and in the United Kingdom there is a regulator behind it.
TheSEO holds no certification against any standard. Not in Dutch, not in English, not anywhere. If you read that claim about us somewhere, it did not come from us.
Per service: SEO and Google Ads
SEO subscription
SEO is an obligation to make best efforts: we promise work and direction, not a position, because Google decides that. Every month you get sight of what has been done and what effect it had. Content we make for you is yours once it is paid for.
Google Ads management
Your advertising account stays yours at all times, including after we stop. You pay the advertising budget straight to Google, or we pass it on transparently, exactly as agreed. Campaign changes are logged, so it is always possible to see afterwards what was changed and why.
What we cannot promise about advertising in your country
Google does not allow the same advertising everywhere. Two examples that matter for trades we work with, both from the same policy page: advertisements for locksmiths cannot run in the Netherlands, Spain, Germany, Sweden and Belgium, and in the United States and Canada they run only after advanced verification. In the United Kingdom and Ireland there is no such restriction in the policy. For plumbers the ban applies in the Netherlands only. Source: Google Ads Help, other restricted businesses: local services.
The point is not the two trades. The point is that a service we can sell in one country may be unsellable in the next, and that we check that before we quote rather than after. If you are in a regulated trade, tell us which country you advertise in and we will look up what applies there before we take the work on.
Per product: LinkLoop, Jarvis and Vordero
LinkLoop
LinkLoop is software on a monthly subscription for tracking and handling business link building relationships. It is not a search engine and not a publisher: we place nothing on anyone else's site on your behalf. Placement, indexing, ranking and a link staying up are therefore not guaranteed. The full agreement is in the LinkLoop terms.
Jarvis
Jarvis stores working context so that it can be shared between your AI tools. That data stays yours and can be exported. When you cancel, processing stops and you can take your data with you. If you buy Jarvis through a business, read the business terms for Jarvis. If you take it out as an individual, read the consumer terms for Jarvis: those override what is written here.
Vordero
Vordero is being built. It cannot be used yet, it does not run at any client, it has no price and it has no terms of its own; there is no waiting list either. Once it can be used, it will help write and send quotations, the content of a quotation will remain the sender's responsibility, and we will supply only the tool. Until then you can derive no rights from this paragraph and there are therefore no agreements about Vordero.
MyParcel Dashboard
The dashboard shows data that comes from carriers and connected systems; we pass it on as fully and as currently as we can, but we are not the source. If what you see with us differs from the official record of the carrier, of MyParcel or of customs, that source prevails. TheSEO is not affiliated with, not part of and not endorsed by MyParcel B.V.
If the dashboard processes personal data of your customers, we conclude a data processing agreement setting out what we process, why and for how long. See also our privacy statement and the sub-processor register.
The full agreement, from API keys to retention periods, is in the MyParcel Dashboard terms.
Online subscriptions, paying, VAT and cancelling
For our services we send a monthly invoice with a payment term of fourteen days. Products you take out yourself online, such as the MyParcel Dashboard, work differently, and that is why they are set out separately here.
What you see before you pay
Before you confirm the payment we show the chosen plan, the monthly amount, how tax is handled and the start date. Nothing is activated quietly. If something in that summary is wrong, do not complete it and email us.
Prices, currency and tax
We invoice in euro. The euro amount is the binding one, because the agreement is in euro. We do not put a pound figure next to it, because a converted amount without a dated source for the rate is an invented figure, and a fixed pound price on a monthly contract would quietly move the exchange rate risk onto you or onto us. If you want to know what a month costs in your own currency today, your bank's rate at the moment of payment is the honest answer.
Every price we show says whether tax is included, because the Electronic Commerce (EC Directive) Regulations 2002, regulation 6(2) requires that. Our service rates are stated exclusive of tax and are aimed at businesses.
| Who you are | How tax works | Source |
|---|---|---|
| Business in the United Kingdom | The place of supply is where you are. You account for the tax yourself under the reverse charge; we invoice without Dutch VAT. | HMRC, VAT Notice 741A |
| Business in Ireland or elsewhere in the EU, with a valid VAT number | Reverse charge. We invoice without Dutch VAT and state your number on the invoice. | Your Europe, cross-border VAT |
| Business without a valid VAT number | No reverse charge. We discuss the treatment with you in writing before any quotation goes out. | not applicable |
| Consumer in the United Kingdom | Open point, and we would rather say so than guess. For a business not established in the United Kingdom there is no registration threshold, so a taxable supply to a UK consumer triggers a UK VAT obligation from the first sale. Until that is settled, we do not offer these services to consumers in the United Kingdom. | HMRC, VAT Notice 700/1 |
Automatic renewal
An online subscription runs by the month and renews automatically for another month for as long as you do not cancel. We take the amount in advance each time, using the payment method you chose when you signed up. You get an invoice for every payment taken.
If a payment fails
If a payment does not go through, we try again and let you know. If payment stays outstanding for seven days, we may suspend access to the dashboard until it is settled. Your data stays where it is during that period; we delete nothing while a suspension is running.
Cancelling
You cancel yourself from your account or by email. The cancellation takes effect at the end of the current payment period, so you get the month you have already paid for. We invoice nothing after that. If you ask for an export of your data within thirty days of cancelling, we will supply it.
Price changes
If we change the price of a running subscription, we tell you at least a month in advance with the new price and the date it starts. If you do not agree, you can cancel at the old price up to that date.
Complaints, and where the ODR platform used to be
If something is wrong, tell us first at sales@theseo.nl. We answer every complaint ourselves and we would rather solve it than argue about it.
You will find no link to the European ODR platform on this page, and that is deliberate. The European Commission closed it: complaints could be filed until 20 March 2025, the platform went out of use on 20 July 2025 and Regulation (EU) No 524/2013 was repealed on the same date. A document that still sends you there is sending you to a door that is bricked up. Sources: Regulation (EU) 2024/3228 and the European Commission on consumer redress in the EU.
Additional terms per product
Separate terms apply to Jarvis, and which ones depends on who you are. As a consumer the consumer terms for Jarvis apply; that text is ready and is still waiting for legal approval, which is stated in a status block at the top of it. If you buy Jarvis through a business, the business terms for Jarvis apply. The status of every Jarvis document is in the Jarvis trust centre.
The same pattern holds for the other two products: the LinkLoop terms and the MyParcel Dashboard terms sit alongside this page and override what is said here in general terms. Anything a product set does not cover falls back to this page.
Questions about these terms? Email sales@theseo.nl.