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Knowledge base · IN SHORT

Read.Understand.Put it to use.

Answers drawn from practice.On visibility, advertising and AI.To help you take the next step.

Read recent articlesExplore what matters
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VISUAL IMPRESSION · KNOWLEDGE BASE

LESSONS FROM PRACTICE

Read what we learn.

Recent articles and our own research. Go straight to the topic that helps you move forward.

Tempodak

FEATURED / TEMPODAK

ChatGPT Ads. What did the test deliver?

Two weeks of testing, almost a hundred clicks, one enquiry and no project won. A case about the setup, the outcome and the limits of this test.

Article in Dutch
Read the outcome

Recently published

Article in Dutch

Advertising in ChatGPT: our own test

How we prepared our own advertising test and measurement, with sources.

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Article in Dutch

ChatGPT advertising for a roofing company: the setup

The service pages, campaign context and consent-based measurement behind the Tempodak test.

Read the article
Article in Dutch

ChatGPT memory or your own AI brain?

When built-in memory is enough, and when a shared knowledge system may help.

Read the article
Article in Dutch

Strategy frameworks compared

Choose a strategy canvas that fits your question, with accompanying AI skills.

Read the article
Article in Dutch

WordPress maintenance and security

Updates, backups and access: what to do yourself and when to get help.

Read the article
Article in Dutch

How to assess an SEO agency in 2026

A practical yardstick for evaluating an agency rather than another self-ranked list.

Read the article

WHAT MATTERS

Three things to know.

UnderstandFind out what a term means.

The articles explain how parts of SEO, advertising and AI work, including their differences and limitations.

ExploreFollow a subject step by step.

Related articles form series, so you can keep reading without losing the connection between them.

ApplyLeave with something useful.

Checklists, examples and related skills help you apply the explanation to your own website or work.

Start with your question.Read one step further.

You do not need to learn everything. Just enough to make the next decision.

View all details
  1. Choose a subject.

    Open a series on SEO, advertising, AI or a particular website question.

  2. Follow the explanation.

    Read the examples and continue to a related article where useful.

  3. Consider your own situation.

    Use the checklist, skill or scan that fits the subject.

Learning starts here.

Read the explanation when you need it.

Gianluca, founder of TheSEO

A question?
A direct line.

Working on websites and visibility since 2017. You speak directly with Gianluca.

Get in touch