Google Ads at a glance
Cleaning enquirieswith a clear scope
An office contract and a one-off domestic clean need different campaign messages. Separate the services, screen out unrelated searches and make the quotation request easy enough to follow up properly.
Separate the service and the buyer
Office cleaning, windows, industrial cleaning and domestic work each get their own campaign and copy. The page should state what you clean, for whom and within which service area.
Read the terms behind the spend
Job vacancies, salaries, courses and cleaning products may be irrelevant to your offer. Start with the search-term report for an existing account, then maintain the exclusions. Do not confuse a click total with a qualified quotation request.
Make an enquiry easy to act on
The described approach includes a short enquiry route, a clickable phone number, weekly optimisation and monthly reporting. Agree an achievable response process with your team; the source’s speed examples are not a response guarantee here.
Existing client areas are not resold
The source reserves Utrecht, De Meern, Vleuten, Nieuwegein, Houten and Maarssen for an existing cleaning client. Those towns are not offered again. Treat any claim that another city is still free as time-sensitive and ask for a fresh availability check before agreement.
A launch indication is not a forecast
The source describes a 48-hour launch and two to four weeks of adjustment. Confirm the timing for your setup. Its worked example is not measured performance for your company; no enquiry count, conversion percentage or contract return is promised.
Media recommendation, management to confirm
The source advises media spend from €500 per month and mentions a separate fixed monthly management fee without stating its amount. Confirm that fee, payment arrangements, setup costs, VAT, minimum term and cancellation rules before accepting. Do not read the worked example’s €750 budget as a compulsory package. A first call is free and without obligation.
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