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AIDA copywriter · IN SHORT

Earn attention.Make the next step clear.

Bring your offer, audience and evidence. The AIDA skill turns an advert, email or landing page into attention, interest, desire and action, with two complete drafts to compare.

Download the skill (English)Explore the example
AIDA copywriterSKILL

Your brief

We repair broken coat zips. Customers can upload a photo on our website for an assessment. Write a short advert for people who want to keep their favourite coat. Do not promise prices or turnaround times.

Possible draft

Fictional example: a repair workshop

Attention: ‘Your favourite coat. One broken zip.’ Interest: ‘Throwing it away feels wasteful.’ Desire: ‘Find out whether the zip can be repaired.’ Action: ‘Upload a photo for an assessment.’ A second draft could lead with keeping the coat.

Illustrative example
Illustrative example

01 / THE FOUNDATION

You bring the context.The skill adds structure.

What you provide

  • Your intended reader, their problem and the offer.
  • The channel and the single action you want the reader to take.
  • Evidence you can support, plus existing copy if you want a review.

What you get back

Two complete AIDA drafts, each with copy for every stage, an explanation of the persuasion principle and points to test.

02 / SEE HOW IT WORKS

From an idea to a draft.

Illustrative exampleFictional example: a repair workshopRead the example

Your brief

We repair broken coat zips. Customers can upload a photo on our website for an assessment. Write a short advert for people who want to keep their favourite coat. Do not promise prices or turnaround times.

Possible draft

Attention: ‘Your favourite coat. One broken zip.’ Interest: ‘Throwing it away feels wasteful.’ Desire: ‘Find out whether the zip can be repaired.’ Action: ‘Upload a photo for an assessment.’ A second draft could lead with keeping the coat.

This example shows the approach. It is not a client result or a guarantee of a particular outcome.

03 / GET STARTED

A repeatable approach.Your own context.

  1. Define the brief

    Claude checks the audience, offer, channel and intended action. Missing evidence remains a question to answer.

  2. Write the four stages

    Attention opens the piece. Interest makes it relevant, desire explains the value and action gives the next step.

  3. Compare two approaches

    A complete second draft takes a different angle. Check the claims and test what fits your readers.

04 / MAKE IT YOURS

Ready foryour work.

Take the instructions, add your own context and review the draft. You stay in control.

Full information

AIDA copywriter

Download. Apply. Refine.

Download the skill (English)

File language: English

From download to use

  1. Save the ZIP file: ai-aida-copywriter-skill-for-claude.zip.
  2. Using Claude? Follow the installation guide for your environment. Downloading alone does not activate the skill.
  3. Then provide your own brief and the context listed above. Review the output before using it.
Installation guide (Dutch)
Keep in mind
  • The skill does not publish adverts or run an A/B test.
  • Figures, customer names, scarcity and guarantees need evidence you supply.
  • AIDA organises sales copy; it does not guarantee conversions or suit every blog article.