IN SHORT
A catalogue is nota collection of isolated pages.
Filters, variants and sorting can generate many URLs. Webshop SEO starts with templates and the pages you want discovered, rather than editing every generated address.
Categories and products do different jobs.
A category helps a visitor choose and links to relevant products. A product page answers the narrower question about a particular model. Give both a clear heading, useful original content and a connected structure.
Decide which filter pages deserve attention.
Review search demand and original content before treating a filter combination as a landing page. Check canonicals, indexing rules and the sitemap against that decision; do not let sort orders define the structure by accident.
Clear to a customer. Consistent for a machine.
Show price, stock, specifications, shipping and returns. Match product and offer data to the page, add a breadcrumb path, and use review markup only when those reviews are genuinely visible.
Look at the template before adding another plugin.
Review server response, product images and scripts for filters and the basket. The source’s URL counts, crawler report and performance waterfall are fictional examples, not measurements of your shop.
Start with a category page.
Use the automatic scan on one category, or request a free manual look at five pages: the homepage, two categories and two products. A paid audit goes deeper on up to 20 chosen pages.
Automatic scan · one page
€0one-off
- Maximum pages
- 1
Manual review · five pages
€0one-off
- Maximum pages
- 5
Full audit
€750one-off
VAT not stated in the source
- Maximum pages
- 20
Ongoing collaboration
€250per month
VAT not stated in the source
The next step