.theseoINSTITUTE FOR VISIBILITY
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Tools and plugins · IN SHORT

One task.The right tool.Get started.

Help with a specific question.In your browser or on your site.Start small, for free.

Choose a tool or pluginExplore what matters
Illustration of an open titanium toolbox containing small modules, a glass cube and a screwdriver.
VISUAL IMPRESSION · TOOLS AND PLUGINS

CHOOSE YOUR TOOL

Straight to the right tool.

Use a browser tool, download a plugin or open a practical guide. See what you can do and what is not available yet.

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WordPress plugin · Plugin: Dutch on Dutch WordPress; English otherwise

AI crawler log

See which AI crawlers fetch your pages, and say in robots.txt what they may do with your content. 34 known crawlers, no IP address.

WordPress plugin · Plugin: Dutch on Dutch WordPress; English otherwise

llms.txt generator

Puts an llms.txt to the standard on your domain, built from what you fill in in the admin. The same page also carries the template to write it yourself.

WordPress plugin · Plugin: Dutch on Dutch WordPress; English otherwise

AI snippet previewer

Measures per page which parts a language model can quote on their own, with the whole calculation. The same page also carries the prompt to do it by hand.

Browser tool

Free SEO scan

Enter your address and the scan checks a page automatically against 24 points, with the result straight away.

Browser tool

AI brand checker

One question to the language model about your name, trade and city: does AI recognise your company, yes or no.

Reading guide

Google Ads keyword plan

The full prompt with which you have a keyword plan for a local small business written in five minutes.

Reading guide

DSA to AI Max check

Is your Google Ads campaign still running on DSA? The check questions and what you do with the outcome.

Reading guide

Content link worth score

The checklist with six criteria you judge for yourself whether your content is worth linking to.

Reading guide

Protecting SEO traffic from AI

The questionnaire with which you decide how exposed your traffic is to AI Overviews, and what you do about it.

Not available yet · Destination in Dutch

Local findability checker

The check on your Google Business Profile is built, but the connection with Google is not switched on. The page says so and points you to the free SEO scan.

Not available yet · Destination in Dutch

WhatsApp review tool

The setup is online, but there is no sign-up page and no dashboard yet. The page explains how you do it by hand today.

The plugins are free. Test on a staging site and make a backup first. We have not yet verified activation on a running WordPress installation. Browser tools may process your input; each tool explains this.

WHAT MATTERS

Three things to know.

Browser toolsOpen a tool and get started.

Enter your question or web address in a suitable tool. You do not need to install anything on your own website.

WordPressA plugin on your own site.

Download the zip file and follow the installation instructions. Each plugin explains what it does and which data it uses.

Bespoke workWhen your task needs something else.

Some work does not fit an existing tool. We can look at the small, specific solution you actually need.

Choose the task.Find the tool.

You do not need to know every tool. Start with what you want to solve.

View all details
  1. Choose your question.

    Search the directory for the subject you are working on.

  2. Read the explanation.

    Check where the tool runs, what it processes and its current status.

  3. Put it to work.

    Open the browser tool or download the plugin that fits your website.

Dutch-language empty SEO scan input screen on desktop
Dutch-language empty SEO scan input screen on mobile
SEO scanDESKTOP + MOBILE

A LOOK INSIDE THE TOOL

Start with your website address.

This is the SEO scan input screen. Open the tool to enter your own website address and start from there.

  • Website address
  • Enter your own site
  • Desktop and mobile
Open the SEO scanOpens in a new tab

Example of the empty input screen. No scan has been started; this image contains no scan result or score.

Take what you need.

Individual tools for SEO, AI and your website.

Free

Availability and data processing differ by tool. The directory shows each tool’s status; WordPress plugins need to be installed on your own site.

Open the tool directory
Gianluca, founder of TheSEO

A question?
A direct line.

Working on websites and visibility since 2017. You speak directly with Gianluca.

Get in touch