IN SHORT
Before the material choice,answer the homeowner’s doubt.
Permission, cost, material and a local installer are different stages of the same decision. Build visibility around the house and the job, with real facade projects rather than a list of copied town pages.
Treat the permit question as a question.
Explain how front and rear facades, heritage status and a material change can require different checks. Link to current national conditions and the council’s rules, with a review date. Do not promise that work is permit-free or that an application will succeed.
A profile built around facades.
List only the materials and services you supply. Show finished facades by house type, with permission, and set a service area that also works for aftercare. Certificates and guarantee schemes need to be genuinely held and verifiable.
Use the house type as the starting point.
A terraced house, a flat and a historic facade need different explanations. Describe the situation, the chosen job and why it fitted. Name a street or neighbourhood only with permission and when it adds useful information.
Ask at handover, without scripting the answer.
The finished work gives the customer something concrete to describe. Ask everyone in the same way, without a reward or prescribed wording. A later email can be a second opportunity; criticism receives an acknowledgement and a direct-contact route.
Choose the first page around a real uncertainty.
Bring your profile, house types and council context to the conversation. The existing window-frames skill is a ZIP with SKILL.md, MIT-licensed and available without an account. The profile checker linked here is in Dutch.
The next step