SWOT analysis · IN SHORT
Connect internal strengths and weaknesses with external opportunities and threats. The skill moves beyond a list and uses a confrontation matrix to identify priorities and a first action.
Your brief
We have experienced teachers but limited space. An organisation has asked for training at its own premises.
Possible draft
Teaching experience may be a strength and limited space a weakness. The request is a concrete opportunity for on-site delivery. First confirm group size, suitable facilities and staff capacity before preparing an offer.
01 / THE FOUNDATION
Four reasoned quadrants, a confrontation matrix and an action plan based on the most relevant connections.
02 / SEE HOW IT WORKS
We have experienced teachers but limited space. An organisation has asked for training at its own premises.
Teaching experience may be a strength and limited space a weakness. The request is a concrete opportunity for on-site delivery. First confirm group size, suitable facilities and staff capacity before preparing an offer.
This example shows the approach. It is not a client result or a guarantee of a particular outcome.
03 / GET STARTED
Agree which decision the analysis should support.
Organise strengths and weaknesses internally and opportunities and threats externally, marking assumptions.
Combine the quadrants to grow, defend, improve or reduce exposure, then choose a first step.
04 / MAKE IT YOURS
Take the instructions, add your own context and review the draft. You stay in control.
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