.theseoINSTITUTE FOR VISIBILITY
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Business Model Canvas · IN SHORT

Nine building blocks.Does it all fit?

Your business may fit into nine boxes, but do they connect? This skill works from customers to delivery and costs, separates facts from assumptions and finds weak links in the way the business makes money.

Download the skill (English)Explore the example
Business Model CanvasSKILL

Your brief

I give individual online lessons. Two customers pay per lesson and came through acquaintances. I want to offer a subscription. I have ten teaching hours a week and do not yet know how much time support between lessons takes.

Possible draft

Fictional example: an online language tutor

KNOWN: two paying customers and ten available teaching hours. ASSUMPTION: customers want a subscription. Open question: time and cost of support between lessons. The consistency check asks whether the promised contact fits the available hours and price.

Illustrative example
Illustrative example

01 / THE FOUNDATION

You bring the context.The skill adds structure.

What you provide

  • What you do, who it serves and what existing customers pay for.
  • Your prices, main costs and available people and hours.
  • Customer conversations or other sources, plus the purpose of the canvas.

What you get back

A nine-block canvas, a concise overview, a consistency check and the three riskiest assumptions with practical research questions.

02 / SEE HOW IT WORKS

From an idea to a draft.

Illustrative exampleFictional example: an online language tutorRead the example

Your brief

I give individual online lessons. Two customers pay per lesson and came through acquaintances. I want to offer a subscription. I have ten teaching hours a week and do not yet know how much time support between lessons takes.

Possible draft

KNOWN: two paying customers and ten available teaching hours. ASSUMPTION: customers want a subscription. Open question: time and cost of support between lessons. The consistency check asks whether the promised contact fits the available hours and price.

This example shows the approach. It is not a client result or a guarantee of a particular outcome.

03 / GET STARTED

A repeatable approach.Your own context.

  1. Start with the customer

    Work through segments, value proposition, channels and relationships. A separate segment requires a meaningful difference in how you serve it.

  2. Connect the offer to delivery

    Map revenue, resources, activities, partners and costs. Label statements KNOWN or ASSUMPTION and leave gaps visible.

  3. Check the connections

    Test whether channels, income and capacity fit together. Choose three vulnerable assumptions and how to investigate them this week.

04 / MAKE IT YOURS

Ready foryour work.

Take the instructions, add your own context and review the draft. You stay in control.

Full information

Business Model Canvas

Download. Apply. Refine.

Download the skill (English)

File language: English

From download to use

  1. Save the ZIP file: ai-business-model-canvas-coach-skill-for-claude.zip.
  2. Using Claude? Follow the installation guide for your environment. Downloading alone does not activate the skill.
  3. Then provide your own brief and the context listed above. Review the output before using it.
Installation guide (Dutch)
Keep in mind
  • A completed canvas organises assumptions; it does not prove the business is viable.
  • Missing prices, market data and costs must remain visible gaps.
  • This is not financial advice, a valuation or a formal funding application. Customer research is still needed.