.theseoINSTITUTE FOR VISIBILITY
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Google Ads at a glance

Lesson enquiriesfor your real capacity

Trial lessons, automatic tuition and intensive courses should not share one vague advert. Match each lesson request to the right page, service area and available space in your instructors’ diaries.

Black phone with abstract advertising panels on dark stone
Conceptual illustration, not a client account or a measured campaign result.
How do we attract prospective students for the lesson types and towns we can serve?

Split the account by lesson request

Research trial lessons, automatic tuition, intensive courses, transfers and lessons for nervous drivers separately. Advertise only the lessons you offer. The switches on the original page are an explanatory diagram, not controls for a live advertising account.

Check which searches belong

Theory practice, instructor vacancies and salary searches may not be lesson enquiries. Review the query and build exclusions; a high click count alone does not tell you whether a prospective student fits.

Connect enquiries with actual students

The described scope includes keyword research, advert copy, call-click and trial-lesson tracking, monthly optimisation and landing-page advice where needed. Feed back which enquiries become students before scaling to another town.

One active school per service area

The source describes one driving school per area while that partnership runs, with the first signed agreement receiving the region. Ask for an exact availability and boundary check before signing. Links to Rotterdam, Schiedam or Capelle do not establish that those areas are currently free.

Allow for the first measurement period

The first weeks are described as data collection, not a guaranteed flow of students. Judge quality, lesson capacity and costs together. The auction drawing, lesson-hour figures and campaign switches on the source are not evidence of your likely result.

Management by area, media separately

One service area: €250 per month plus €500 one-off setup. Two to four towns: €350 per month plus €500 setup; five to ten: €450 plus €500. Media spend is additional, paid to Google and adjustable monthly. VAT treatment, minimum term and cancellation rules are not stated; confirm them before agreement. The first call is free and without obligation.

What this page does and does not do

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A next step

How do we attract prospective students for the lesson types and towns we can serve?