.theseoINSTITUTE FOR VISIBILITY
About this choice

We only save your display preference in a preference cookie, for up to 180 days on this device. No CRM or advertising data. Your tracking consent stays unchanged. If cookies are blocked, your choice may not be saved.

Discover
Close

Case study · IN SHORT

Show the project.Support the claims.

Turn a completed project into a client story with a problem, decisions and a supported outcome. The skill keeps missing figures and quotations visible, so you know what still needs collecting.

Download the skill (English)Explore the example
Case studySKILL

Your brief

A fictional wholesaler replaced a confusing enquiry form. We have the old questions and the design decisions, but no follow-up measurements or client quotation.

Possible draft

Fictional example: a new enquiry form

Output: a project description explaining the problem and design choices. The result, measurement period and quotation remain open fields. It does not yet claim that the new form generated more enquiries.

Illustrative example
Illustrative example

01 / THE FOUNDATION

You bring the context.The skill adds structure.

What you provide

  • The client's starting point and the decisions behind your approach.
  • Measured results, the measurement period and the source.
  • Permission to name the client, a genuine quote if available and the publication goal.

What you get back

A website case draft, SEO title and description, LinkedIn version, sales paragraph and list of missing evidence.

02 / SEE HOW IT WORKS

From an idea to a draft.

Illustrative exampleFictional example: a new enquiry formRead the example

Your brief

A fictional wholesaler replaced a confusing enquiry form. We have the old questions and the design decisions, but no follow-up measurements or client quotation.

Possible draft

Output: a project description explaining the problem and design choices. The result, measurement period and quotation remain open fields. It does not yet claim that the new form generated more enquiries.

This example shows the approach. It is not a client result or a guarantee of a particular outcome.

03 / GET STARTED

A repeatable approach.Your own context.

  1. Check the evidence

    The skill asks for a measurable result. If there is none, it calls the output a project description.

  2. Tell the client's story

    Open with the problem. Explain the decision and reason behind each phase of the work.

  3. Prepare the shorter versions

    Get an SEO structure, LinkedIn and sales versions, plus a list of information still to collect.

04 / MAKE IT YOURS

Ready foryour work.

Take the instructions, add your own context and review the draft. You stay in control.

Full information

Case study

Download. Apply. Refine.

Download the skill (English)

File language: English

From download to use

  1. Save the ZIP file: ai-case-study-generator-skill-for-claude.zip.
  2. Using Claude? Follow the installation guide for your environment. Downloading alone does not activate the skill.
  3. Then provide your own brief and the context listed above. Review the output before using it.
Installation guide (Dutch)
Keep in mind
  • Without a measured outcome, the text is a project description rather than a proven success story.
  • Figures need a period and source. Quotations and client names are never invented.
  • An outcome does not automatically establish causation. Other explanations remain visible.