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EAST behaviour coach · IN SHORT

Make the next step easier.Test what helps.

Investigate why people leave an intended action unfinished. EAST examines effort, appeal, social context and timing, turning them into small experiments that also serve the audience’s interests.

Download the skill (English)Explore the example
EAST behaviour coachSKILL

Your brief

Course participants forget to confirm their booking. The confirmation request is below a long email. Clarity helps them keep the right day free.

Possible draft

Fictional example: confirming a booking

Easy: place one confirmation action near the top. Attractive: show the course date immediately. Timely: test an agreed reminder time. Omit social claims without real evidence. Compare confirmations within the same time window.

Illustrative example
Illustrative example

01 / THE FOUNDATION

You bring the context.The skill adds structure.

What you provide

  • Who should do what and what they currently do instead.
  • The contact point, previous attempts and the benefit for the audience.

What you get back

Practical experiments for each EAST element and one feasible change with before-and-after measurement.

02 / SEE HOW IT WORKS

From an idea to a draft.

Illustrative exampleFictional example: confirming a bookingRead the example

Your brief

Course participants forget to confirm their booking. The confirmation request is below a long email. Clarity helps them keep the right day free.

Possible draft

Easy: place one confirmation action near the top. Attractive: show the course date immediately. Timely: test an agreed reminder time. Omit social claims without real evidence. Compare confirmations within the same time window.

This example shows the approach. It is not a client result or a guarantee of a particular outcome.

03 / GET STARTED

A repeatable approach.Your own context.

  1. Define the behaviour

    Specify the action and check who benefits from it.

  2. Examine four angles

    Look for excess effort, relevant attention, genuine social evidence and suitable timing.

  3. Measure one change

    Choose an experiment for this week and compare the same measure before and after the adjustment.

04 / MAKE IT YOURS

Ready foryour work.

Take the instructions, add your own context and review the draft. You stay in control.

Full information

EAST behaviour coach

Download. Apply. Refine.

Download the skill (English)

File language: English

From download to use

  1. Save the ZIP file: ai-east-framework-behaviour-coach-skill-for-claude.zip.
  2. Using Claude? Follow the installation guide for your environment. Downloading alone does not activate the skill.
  3. Then provide your own brief and the context listed above. Review the output before using it.
Installation guide (Dutch)
Keep in mind
  • No misleading defaults, false scarcity or invented social proof.
  • An experiment guarantees no behaviour change and does not replace research with actual users.