BCG matrix · IN SHORT
Compare products or services using market growth and relative market share. The BCG skill connects each quadrant to a strategic direction while exposing the information still needed for a decision.
Your brief
We estimate that service A serves a fast-growing market but has less share than the leader. Service B has a large share of a stable market. Margins are unknown.
Possible draft
A provisionally fits Question Mark; B fits Cash Cow. Check margins and investment needs before assuming B can fund the growth of A.
01 / THE FOUNDATION
A quadrant and reasoned next direction for each offering, plus questions about portfolio balance.
02 / SEE HOW IT WORKS
We estimate that service A serves a fast-growing market but has less share than the leader. Service B has a large share of a stable market. Margins are unknown.
A provisionally fits Question Mark; B fits Cash Cow. Check margins and investment needs before assuming B can fund the growth of A.
This example shows the approach. It is not a client result or a guarantee of a particular outcome.
03 / GET STARTED
Use the same market and period. Label estimates before classifying products.
Use the two axes to identify Stars, Cash Cows, Question Marks and Dogs.
Assess investment, retention, repositioning or withdrawal against real cash flow and obligations.
04 / MAKE IT YOURS
Take the instructions, add your own context and review the draft. You stay in control.
Full informationDownload. Apply. Refine.
File language: English