We only save your display preference in a preference cookie, for up to 180 days on this device. No CRM or advertising data. Your tracking consent stays unchanged. If cookies are blocked, your choice may not be saved.
A collection maintained by hand: every article is revised the moment practice or a figure changes. Questions our clients have asked us since 2017 became articles here. Six sit in the window to get you started; the registers further down point to the rest. Learning is free here, and so is measuring.
Google Business Profile, reviews, NAP data and schema markup, point by point. With a step-by-step plan you can carry out this afternoon.
theseo.nl › wat-kost-google-adsClick prices per industry, the monthly ceiling on your daily budget and the management costs. Including the sum that shows in advance whether advertising pays off.
NL theseo.nl › core-web-vitals-snelheid-website-beoordelingLCP, INP and CLS in plain language. Why Search Console lumps your URLs together and how to see the per-page measurement anyway.
theseo.nl › gevonden-worden-in-google-ai-overviews-chatgpt-geo-2026ChatGPT and Claude cite sources that are clear, structured and verifiable. Which structure, which entities and which signals are needed for that.
NL theseo.nl › linkbuilding-zonder-budgetFive good places beat fifty empty ones: five free routes and a plan for your first month, without tricks that backfire later.
theseo.nl › llms-txt-uitleg-voordelen-en-advies-de-toekomst-van-seoThe file that tells AI assistants what your site is and what matters. An explanation, a working example and what it demonstrably doesn't do yet.
six of the 104 · the registers below point to the rest
Individual articles answer a question; series build understanding. Three composed routes through the knowledge base: start with the first article and the rest follows naturally.
From keyword research to technical health: the articles every site owner should read before discussing rankings. They sit in the SEO, technology and conversion register and connect to our SEO services.
route in one reading order
Budgets, ROAS, campaign structure and the weekly routine behind campaigns that perform. Written from accounts we manage ourselves; the articles sit in the advertising register.
route with a recurring rhythm
Being visible in AI answers: llms.txt, structured content and the National AI Index NL. This series grows along with what the models do, so the end is deliberately left open; the articles sit in the AI register.
route with an open-ended finish
49 blogs in the knowledge base come with their own skill: a small SKILL.md file you download for free and hand to your AI assistant. Claude or Codex then carries out the article's method for you, from assessing a link profile to building llms.txt. Below is a selection by topic; every title links to the blog, and that's where you'll find the download with installation instructions for Claude Code, Claude.ai and Codex. The whole library is on the skills page.
First understand what a link is worth and what it should cost.
link-profile-explainerAssesses your backlinks against the seven quality questions and explains what each link is worth.SKILL NL link-building-cost-estimateWorks through three routes, doing it yourself, a platform or outsourcing, with every assumption visible in the sum.SKILL NL outsourcing-decision-makerWeighs time, budget and control and advises doing it yourself, outsourcing or something in between.SKILL exchange-partner-checkTests a proposed link-exchange partner against six relevance and quality questions before you commit.SKILLFor those who do the work themselves, from pitch to anchor text.
guest-post-pitch-writerWrites a personal guest-post pitch for exactly one site, never a mass email.SKILL anchor-text-analystSorts your anchor texts into four types and flags any imbalance, without a made-up benchmark ratio.SKILL NL own-link-plan-builderBuilds a monthly link-building plan based on the hours you have available each week.SKILL zero-budget-link-planPicks the two free strategies that fit your site and plans your first month around them.SKILL exchange-platform-checklistChecks an exchange platform against safety criteria before you invest time or money in it.SKILL link-offer-checkAssesses an incoming link-selling offer for risk signals, with a reply you can send back.SKILL NLThe same principles, tailored to your type of site.
saas-link-material-finderMaps out which parts of your SaaS product can be made link-worthy.SKILL webshop-link-target-pickerDetermines which category and guide pages should be link targets, and in what order.SKILL freelancer-mention-hunterFinds mentions hidden in your existing work and network, complete with draft messages.SKILL no-backlinks-growth-planPicks keywords that are winnable without a link profile and lists the on-page priorities.SKILLFor local businesses and anyone who wants to be found more easily.
local-seo-checklistWorks through seven local SEO steps and delivers an honest scorecard with an action list.SKILL salon-review-and-post-writerWrites review replies and profile posts for hairdressers, salons and other appointment-based businesses.SKILL findability-auditAssesses a page against five layers of findability and finishes with the three most important fixes.SKILL gbp-photo-plannerBuilds a photo plan with a shot list for your Google Business Profile, without geotag myths.SKILL local-seo-landscapersSchedules profile posts, project photos and the review request by season, from spring rush to winter work.SKILL painters-project-report-and-season-plannerWrites project reports and plans your visibility by quarter, including winter painting work.SKILL NLVisible in AI answers, and running the numbers before you advertise.
ai-overview-sensitivityEstimates, per customer question, how sensitive it is to an AI Overview and what to put on the page as a result.SKILL llms-txt-generatorBuilds a correct llms.txt file, exactly to the proposal at llmstxt.org.SKILL brand-mentions-inventoryMaps out where your brand is mentioned and where it should be mentioned.SKILL ads-go-no-go-calculatorWorks out, before your first advertising euro, whether Google Ads can pay off for your figures.SKILL google-ads-budget-checkCalculates your break-even click price and monthly ceiling using your own figures.SKILL NL seo-or-ads-sequence-plannerDetermines in four steps whether your budget should go to SEO or advertising first.SKILL NLWhy every chat starts empty, and what you can do about it today.
session-memoryKeeps a working memory between sessions, with status, date and source per item.SKILL NL ai-memory-decision-guideFive decision questions that determine whether ChatGPT's memory is enough for your business.SKILL NLChoosing a builder and keeping your site healthy afterwards.
wordpress-specialist-screeningScreens candidates with eight questions and lines up quotes fairly side by side.SKILL NL wordpress-maintenance-checkChecks updates, backups and login security and puts them on a fixed schedule.SKILL NLBundle guides that route you to the right model, each with its own skill.
decision-model-pickerSorts every decision by reversibility, pace and knowability and picks one of eight models.SKILL NL strategy-model-pickerRoutes your strategy question in four steps to the right canvas from eleven models.SKILL NL writing-model-pickerPicks the writing model that fits your text, from AIDA to Cialdini.SKILLLearning only counts once it's applied. Three free routes.
LinkLoop, free link exchangePut what you've learned into practice: exchange links with other site owners through our own free platform.TOOL Free SEO scanMeasures one page of your site and tells you honestly what's right and wrong.TOOL The full skill libraryAlongside these blog skills there's a separate library of 100 free skills for Claude.INDEXYou want to understand how to grow online without hiring an agency straight away. That's exactly what this page is for. Our SEO knowledge base holds 104 articles on SEO, Google Ads, local findability and AI search behaviour. Practical knowledge for business owners and teams who want to understand what works.
You'll read how rankings come about, why one advert pays off and another doesn't, and how customers keep finding you now that more and more people ask AI their questions.
Every article answers a concrete question from practice. You choose which subject you want to grow in right now:
Alongside articles you'll find free tools that let you apply the knowledge right away, such as the AI SEO Snippet Previewer and the SEO Title and Meta Description Generator. That way you can see today what a better title does for your click-through rate. And 49 blogs come with a free skill download for Claude and Codex, gathered in the skill overview above, so your AI assistant carries out that article's method for you straight away.
Our approach is simple. First choose the goal that pays off most right now: more visitors from Google, more leads through advertising, better website performance or more visibility in AI search environments. Then read two or three articles on that subject, apply one thing to your own site and measure the effect. Knowledge is powerful, application makes the difference.
If something works, you build on it. If something doesn't, you know that too, and you look in the knowledge base for the next angle. If you operate locally, also look at the articles on local findability and Google reviews, because that's where the fastest gains lie for many SMEs. That way you build up, step by step, a feel for what works in your market and where opportunities remain.
Prefer to keep learning on your own? Fine, that's what the knowledge base is for. Want to get to a working approach faster? Then we'll look together at your situation, your market and your growth opportunities. With a plan that fits your website, your industry and the way people search now, in Google and in AI. Curious who'll be looking at it with you? Get to know us and plan a no-obligation conversation.
There's no nightly robot re-reading the knowledge base here. What does happen: with every publication we check existing articles for figures that have gone out of date, we relay the internal links, and the updated llms.txt file goes out with the site.
Want answers like these in your own AI tools too? That's what Jarvis was built for: one brain across your AI tools. Prefer learning to reading? Take a look at our AI training courses.
Everything on this page is yours to apply, that's what a knowledge base is for. Want to know where you stand first? Start with the free SEO scan, with nothing expected in return. Want someone to take a look with you? There's the free manual audit of five pages. And if reading alone doesn't get you there, ask your question via contact or plan a conversation. No obligation, because selling advice to someone who's still learning is the worst advice there is.