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Fogg Behaviour Model · IN SHORT

Motivation. Ease. Prompt.Make the first step small.

Explore why an intended action does not happen by examining motivation, ability and the prompt together. The skill identifies a likely barrier and designs a tiny version of the behaviour to test.

Fogg Behaviour ModelSKILL

Your brief

New users must enter twenty products before seeing their inventory screen.

Possible draft

Fictional example: product setup

A possible test starts with one product or a sample dataset. Completion of that first step can be observed without promising an activation increase.

Illustrative example

01 / THE FOUNDATION

You bring the context.The skill adds structure.

What you provide

  • Who should take which action and at what moment.
  • The actual steps, barriers and observations available.

What you get back

A behaviour analysis, priority barrier, design interventions, tiny action and suitable routine anchor.

02 / SEE HOW IT WORKS

From an idea to a draft.

Illustrative exampleFictional example: product setupRead the example

Your brief

New users must enter twenty products before seeing their inventory screen.

Possible draft

A possible test starts with one product or a sample dataset. Completion of that first step can be observed without promising an activation increase.

This example shows the approach. It is not a client result or a guarantee of a particular outcome.

03 / GET STARTED

A repeatable approach.Your own context.

  1. Define the behaviour

    State a specific person, action and moment.

  2. Inspect the three elements

    Assess motivation, ease and prompting while identifying assumptions.

  3. Design a smaller action

    Choose an intervention and a tiny version with an observable test.

04 / MAKE IT YOURS

Ready foryour work.

Take the instructions, add your own context and review the draft. You stay in control.

Full information

Fogg Behaviour Model

Download. Apply. Refine.

Download the skill (English)

File language: English

From download to use

  1. Save the ZIP file: ai-fogg-behaviour-model-coach-skill-for-claude.zip.
  2. Using Claude? Follow the installation guide for your environment. Downloading alone does not activate the skill.
  3. Then provide your own brief and the context listed above. Review the output before using it.
Installation guide (Dutch)
Keep in mind
  • Scores express working judgements, not validated psychological measurements.
  • Interventions need testing in context; the model does not guarantee adoption or habit formation.