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Blue Ocean strategy · IN SHORT

What do you compete on?What could change?

When every offer looks alike, the Blue Ocean skill helps examine the rules. Compare value curves, study people who do not buy and decide what to eliminate, reduce, raise or create.

Download the skill (English)Explore the example
Blue Ocean strategySKILL

Your brief

Our workshop competes on hourly rates and a wide parts range. Three conversations suggest that city-bike owners mainly worry about how long they will be without their bike. We want to explore a different approach.

Possible draft

Fictional example: a cycle workshop

Possible choices: remove unnecessary package options, reduce the standard parts inventory, improve clarity about collection and develop a regular maintenance slot. This is a pilot proposal; three conversations do not establish demand across the market.

Illustrative example
Illustrative example

01 / THE FOUNDATION

You bring the context.The skill adds structure.

What you provide

  • Your offer, audience and two or three direct competitors.
  • Five to eight factors on which providers currently compete.
  • Complaints, reasons for leaving and observations about people who do not buy at all.

What you get back

Current and future strategy canvases, insights about non-customers, an ERRC decision grid and a plan to test the direction over 30, 60 and 90 days.

02 / SEE HOW IT WORKS

From an idea to a draft.

Illustrative exampleFictional example: a cycle workshopRead the example

Your brief

Our workshop competes on hourly rates and a wide parts range. Three conversations suggest that city-bike owners mainly worry about how long they will be without their bike. We want to explore a different approach.

Possible draft

Possible choices: remove unnecessary package options, reduce the standard parts inventory, improve clarity about collection and develop a regular maintenance slot. This is a pilot proposal; three conversations do not establish demand across the market.

This example shows the approach. It is not a client result or a guarantee of a particular outcome.

03 / GET STARTED

A repeatable approach.Your own context.

  1. Map the current market

    Compare your offer and competitors against the same factors. Investigate three tiers of non-customers and alternatives beyond your industry.

  2. Make four kinds of choice

    Decide what to eliminate, reduce, raise and create. Examine lower costs alongside increased customer value.

  3. Test the new direction

    Check the new value curve for focus, difference and a credible promise. Turn it into experiments for 30, 60 and 90 days.

04 / MAKE IT YOURS

Ready foryour work.

Take the instructions, add your own context and review the draft. You stay in control.

Full information

Blue Ocean strategy

Download. Apply. Refine.

Download the skill (English)

File language: English

From download to use

  1. Save the ZIP file: ai-blue-ocean-strategy-coach-skill-for-claude.zip.
  2. Using Claude? Follow the installation guide for your environment. Downloading alone does not activate the skill.
  3. Then provide your own brief and the context listed above. Review the output before using it.
Installation guide (Dutch)
Keep in mind
  • A different value curve does not prove that a new market exists.
  • Assumptions about competitors and non-customers need visible labels and real-world checks.
  • Lower prices alone, or offering more on every factor, do not constitute a worked-out value innovation.