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Ansoff matrix · IN SHORT

Four ways to grow.One next experiment.

Sell more to existing customers, develop a product or enter a new market? The Ansoff skill compares four growth directions by risk, investment and timing, then helps you choose one to test first.

Download the skill (English)Explore the example
Ansoff matrixSKILL

Your brief

We deliver live courses for existing HR teams. We are considering the same course for a new sector or a digital reference pack for current customers. We can run one pilot; demand has not been researched.

Possible draft

Fictional example: a training business

The new sector is market development; the reference pack is product development. Additional sessions for current clients are market penetration. A new offer for a new sector is diversification. Investigate demand first: any preferred route remains a hypothesis until then.

Illustrative example
Illustrative example

01 / THE FOUNDATION

You bring the context.The skill adds structure.

What you provide

  • Your existing products or services and the customers buying them.
  • Your growth target, timeframe, available resources and risk tolerance.
  • The options under consideration and evidence of customer demand.

What you get back

Four concrete growth options, a reasoned recommendation and three actions for the next fourteen days, with deferred options and a review point.

02 / SEE HOW IT WORKS

From an idea to a draft.

Illustrative exampleFictional example: a training businessRead the example

Your brief

We deliver live courses for existing HR teams. We are considering the same course for a new sector or a digital reference pack for current customers. We can run one pilot; demand has not been researched.

Possible draft

The new sector is market development; the reference pack is product development. Additional sessions for current clients are market penetration. A new offer for a new sector is diversification. Investigate demand first: any preferred route remains a hypothesis until then.

This example shows the approach. It is not a client result or a guarantee of a particular outcome.

03 / GET STARTED

A repeatable approach.Your own context.

  1. Establish the starting point

    Describe the current offer, market, target and resources. This makes the new element of each option visible.

  2. Compare four directions

    Work through market penetration, market development, product development and diversification. Compare actions, risk, investment and timing.

  3. Choose a small experiment

    Select one direction with reasons. Set three first actions for fourteen days and a point at which to review the choice.

04 / MAKE IT YOURS

Ready foryour work.

Take the instructions, add your own context and review the draft. You stay in control.

Full information

Ansoff matrix

Download. Apply. Refine.

Download the skill (English)

File language: English

From download to use

  1. Save the ZIP file: ai-ansoff-matrix-strategist-skill-for-claude.zip.
  2. Using Claude? Follow the installation guide for your environment. Downloading alone does not activate the skill.
  3. Then provide your own brief and the context listed above. Review the output before using it.
Installation guide (Dutch)
Keep in mind
  • The matrix compares options; it does not establish demand or guarantee a return.
  • Missing costs and effects are not facts. Any estimated ranges still need checking.
  • Operational problems need a different analysis. If customer needs are unclear, begin with customer research.