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Jobs to be Done · IN SHORT

What is your customertrying to get done?

Investigate the progress a customer seeks when choosing a solution. This skill connects a real situation to functional, emotional and social needs, maps switching barriers and produces hypotheses you can test.

Download the skill (English)Explore the example
Jobs to be DoneSKILL

Your brief

In an interview, a freelancer says appointments involve messages back and forth. She will only choose a booking tool if she knows her existing calendar will remain accurate. Investigate that situation.

Possible draft

Fictional example: arranging an appointment

Possible job story: ‘When a client wants to meet, I want to agree a suitable time without exchanging messages, so I can keep working without double-booking.’ Convenience attracts; doubt about calendar synchronisation holds her back. Hypothesis: understanding the connection matters more than extra features.

Illustrative example
Illustrative example

01 / THE FOUNDATION

You bring the context.The skill adds structure.

What you provide

  • A specific buying situation or the moment someone started looking.
  • Customer conversations and observations about past solutions, doubts and trade-offs.
  • What the customer is trying to achieve and the evidence behind that interpretation.

What you get back

A job story, an eight-step job map, four switching forces, measurable desired outcomes and three hypotheses for customer research.

02 / SEE HOW IT WORKS

From an idea to a draft.

Illustrative exampleFictional example: arranging an appointmentRead the example

Your brief

In an interview, a freelancer says appointments involve messages back and forth. She will only choose a booking tool if she knows her existing calendar will remain accurate. Investigate that situation.

Possible draft

Possible job story: ‘When a client wants to meet, I want to agree a suitable time without exchanging messages, so I can keep working without double-booking.’ Convenience attracts; doubt about calendar synchronisation holds her back. Hypothesis: understanding the connection matters more than extra features.

This example shows the approach. It is not a client result or a guarantee of a particular outcome.

03 / GET STARTED

A repeatable approach.Your own context.

  1. Investigate the decision

    Ask about the first trigger, rejected solutions, active search and objections. Use the customer's circumstances and words.

  2. Map the whole job

    Follow eight steps from defining the goal to completion. Describe functional, emotional and social needs and the forces helping or hindering a switch.

  3. Make the analysis testable

    Write desired outcomes and three hypotheses. Consider indirect alternatives too, then check the assumptions in real conversations.

04 / MAKE IT YOURS

Ready foryour work.

Take the instructions, add your own context and review the draft. You stay in control.

Full information

Jobs to be Done

Download. Apply. Refine.

Download the skill (English)

File language: English

From download to use

  1. Save the ZIP file: ai-jobs-to-be-done-analyst-skills-for-claude.zip.
  2. Using Claude? Follow the installation guide for your environment. Downloading alone does not activate the skill.
  3. Then provide your own brief and the context listed above. Review the output before using it.
Installation guide (Dutch)
Keep in mind
  • A plausible job story is not customer evidence. Hypotheses need real conversations or observations.
  • The skill cannot replace interviews with invented motives or demographic profiles.
  • A desired outcome is a research target, not a promise that your product already delivers it.