Mom Test · IN SHORT
Make customer interviews more concrete by rewriting questions about opinions and future promises. The Mom Test skill focuses on previous behaviour, actual costs and a meaningful next step.
Your brief
I want to interview shop owners. My question is “Would you use my app to track stock?” I want to learn where the current process breaks down.
Possible draft
Rewrite: “Tell me about the last time the stock count was wrong. How did you notice and what did you do?” Follow up on repair work and current tools. Praise for the app is not evidence of a purchase.
01 / THE FOUNDATION
A review of each interview question, factual rewrites and follow-ups about facts, costs and commitment.
02 / SEE HOW IT WORKS
I want to interview shop owners. My question is “Would you use my app to track stock?” I want to learn where the current process breaks down.
Rewrite: “Tell me about the last time the stock count was wrong. How did you notice and what did you do?” Follow up on repair work and current tools. Praise for the app is not evidence of a purchase.
This example shows the approach. It is not a client result or a guarantee of a particular outcome.
03 / GET STARTED
Specify which uncertainty the conversation should reduce.
Replace hypothetical approval questions with a particular past event.
Ask what happened, what it cost and which actual next step would be appropriate.
04 / MAKE IT YOURS
Take the instructions, add your own context and review the draft. You stay in control.
Full informationDownload. Apply. Refine.
File language: English