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Golden Circle · IN SHORT

Why you do it.How you show it.

Explain what your business stands for through real decisions and experiences. The Golden Circle skill works from Why to How and What, then turns the result into a homepage opening, LinkedIn bio and short pitch.

Download the skill (English)Explore the example
Golden CircleSKILL

Your brief

I started because I wanted useful furniture to last. I explain when repair is not sensible, and customers mention that honesty in their feedback. I repair wooden chairs and tables.

Possible draft

Fictional example: a furniture restorer

Possible Why: ‘Help people keep the things they care about.’ How: explain honestly when repair makes sense. What: repair wooden chairs and tables. Draft opening: ‘Attached to your table? Let us work out whether repairing it makes sense.’ Other Why options explore different nuances.

Illustrative example
Illustrative example

01 / THE FOUNDATION

You bring the context.The skill adds structure.

What you provide

  • Why you started and an experience that shaped that decision.
  • Choices you stand by even when they cost you, plus actual customer feedback.
  • What you really offer and where your current message becomes unclear.

What you get back

Three Why options, three to five observable How principles, a concrete What list and drafts for your homepage, LinkedIn bio and pitch.

02 / SEE HOW IT WORKS

From an idea to a draft.

Illustrative exampleFictional example: a furniture restorerRead the example

Your brief

I started because I wanted useful furniture to last. I explain when repair is not sensible, and customers mention that honesty in their feedback. I repair wooden chairs and tables.

Possible draft

Possible Why: ‘Help people keep the things they care about.’ How: explain honestly when repair makes sense. What: repair wooden chairs and tables. Draft opening: ‘Attached to your table? Let us work out whether repairing it makes sense.’ Other Why options explore different nuances.

This example shows the approach. It is not a client result or a guarantee of a particular outcome.

03 / GET STARTED

A repeatable approach.Your own context.

  1. Find the real motivation

    Explore the beginning, meaningful choices and what customers recognise. A revenue target or service list is not yet a Why.

  2. Connect belief and behaviour

    Compare three versions of the Why. Develop observable How principles and a plain list of what you deliver.

  3. Write the message

    Turn the chosen direction into a homepage opening, LinkedIn bio and pitch. Check that the promises match what the business actually does.

04 / MAKE IT YOURS

Ready foryour work.

Take the instructions, add your own context and review the draft. You stay in control.

Full information

Golden Circle

Download. Apply. Refine.

Download the skill (English)

File language: English

From download to use

  1. Save the ZIP file: ai-golden-circle-coach-skill-for-claude.zip.
  2. Using Claude? Follow the installation guide for your environment. Downloading alone does not activate the skill.
  3. Then provide your own brief and the context listed above. Review the output before using it.
Installation guide (Dutch)
Keep in mind
  • A credible brand story needs real experiences. Do not invent a family history, customer motives or promises.
  • A Why is neither a revenue target nor a disguised list of services.
  • The method helps articulate a message; it does not establish customer preference or guarantee conversions.