FEATURED / TEMPODAK
ChatGPT Ads. What did the test deliver?
Two weeks of testing, almost a hundred clicks, one enquiry and no project won. A case about the setup, the outcome and the limits of this test.
Read the outcomeResearch · IN SHORT
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A question worth investigating.A method you can read.The source beside the conclusion.
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LESSONS FROM PRACTICE
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Recent articles and our own research. Go straight to the topic that helps you move forward.
Recently published
Advertising in ChatGPT: our own test
How we prepared our own advertising test and measurement, with sources.
Read the articleChatGPT advertising for a roofing company: the setup
The service pages, campaign context and consent-based measurement behind the Tempodak test.
Read the articleWHAT MATTERS
Three things to know.
MeasureA consistent setup for a question.
The AI Index collects answers using a documented method, so you can understand how the data was produced.
PublishKeep the data with the findings.
Where a piece is based on a dataset, we make it available. You can look beyond the summary.
InterpretLeave room for another conclusion.
Analyses offer an interpretation. We distinguish those arguments from research based on data we collected ourselves.
01 / HOW IT WORKS
Ask a question.Show the work.
You should be able to follow how a result was reached, even if you draw a different conclusion from the data.
View all detailsRead the research question.
Check what is being investigated and what falls outside the study.
Follow the source.
Open the method and, where available, the full data file.
Test the conclusion.
Read the interpretation alongside the evidence and form your own view.
02 / PUBLISHED OPENLY
Read it. Check the figures.
Research, methods and analysis without a paywall.
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The AI Index publishes data about the Dutch market. The other analyses are arguments, not studies based on our own measurements.
Open the research and analysisView the raw data (Dutch)
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