.theseoINSTITUTE FOR VISIBILITY
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Made to Stick · IN SHORT

What should people remember?Make it concrete.

Review an existing pitch or message through the six SUCCESs principles. The skill examines simplicity, surprise, concreteness, credibility, emotion and story, then explains three alternative rewrites.

Download the skill (English)Explore the example
Made to StickSKILL

Your brief

My text says “We facilitate optimal access”. We actually cut house keys. The text will be displayed on our counter.

Possible draft

Fictional example: a key-cutting service

More concrete draft: “A spare house key for someone you trust.” The action and its purpose become visible. Ask a visitor what the sentence offers; add no speed or price claim without evidence.

Illustrative example
Illustrative example

01 / THE FOUNDATION

You bring the context.The skill adds structure.

What you provide

  • Your original message, audience, channel and purpose.
  • Facts and evidence you can actually use.

What you get back

A reasoned assessment, three rewrites and a question for testing audience understanding.

02 / SEE HOW IT WORKS

From an idea to a draft.

Illustrative exampleFictional example: a key-cutting serviceRead the example

Your brief

My text says “We facilitate optimal access”. We actually cut house keys. The text will be displayed on our counter.

Possible draft

More concrete draft: “A spare house key for someone you trust.” The action and its purpose become visible. Ask a visitor what the sentence offers; add no speed or price claim without evidence.

This example shows the approach. It is not a client result or a guarantee of a particular outcome.

03 / GET STARTED

A repeatable approach.Your own context.

  1. Assess six principles

    Explain specifically why each aspect of the current message works or fails.

  2. Compare three versions

    Strengthen different aspects and explain the changes in each rewrite.

  3. Ask someone to retell it

    Check what a reader outside your field actually understands and remembers.

04 / MAKE IT YOURS

Ready foryour work.

Take the instructions, add your own context and review the draft. You stay in control.

Full information

Made to Stick

Download. Apply. Refine.

Download the skill (English)

File language: English

From download to use

  1. Save the ZIP file: ai-made-to-stick-coach-skill-for-claude.zip.
  2. Using Claude? Follow the installation guide for your environment. Downloading alone does not activate the skill.
  3. Then provide your own brief and the context listed above. Review the output before using it.
Installation guide (Dutch)
Keep in mind
  • Scores are editorial judgements, not a validated memory test or guarantee.
  • An existing message is required. Customer stories, figures and claims need evidence or an explicit fictional label.