Your brief
A client only chose our proposal after I put the options on one page. I realised that helping someone choose is part of the work. Write for other service providers, with a dry tone and no sales pitch.
Possible draft
Fictional example: helping a client choose
Possible opening: ‘My client had enough information. What they needed was an overview.’ Two drafts then explore different angles: making the choice easier, or asking earlier what the client needs to decide.
