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Hook Model · IN SHORT

Why would someone return?Start with useful value.

Examine repeat product use through trigger, action, reward and investment. The skill connects these phases with experiments and an explicit assessment of user benefit, unwanted pressure and control.

Hook ModelSKILL

Your brief

Adult readers want their own book list. They choose whether to receive a weekly reminder. We have no retention figures yet.

Possible draft

Fictional example: a reading log

Hypothesis: an optional reminder leads to one reading note, a personal overview and a useful future book list. Measure notes and unwanted interruption. Make pausing easy and claim no retention improvement without evidence.

Illustrative example

01 / THE FOUNDATION

You bring the context.The skill adds structure.

What you provide

  • Product, audience, one core action and intended frequency.
  • Current usage, permitted data, available channels and evidence of user benefit.

What you get back

A proposed usage loop, three two-week experiments and an ethics assessment with unresolved evidence questions.

02 / SEE HOW IT WORKS

From an idea to a draft.

Illustrative exampleFictional example: a reading logRead the example

Your brief

Adult readers want their own book list. They choose whether to receive a weekly reminder. We have no retention figures yet.

Possible draft

Hypothesis: an optional reminder leads to one reading note, a personal overview and a useful future book list. Measure notes and unwanted interruption. Make pausing easy and claim no retention improvement without evidence.

This example shows the approach. It is not a client result or a guarantee of a particular outcome.

03 / GET STARTED

A repeatable approach.Your own context.

  1. Check the benefit first

    Establish credible user value and unwanted use before designing return visits.

  2. Connect four phases

    Choose a suitable cue, easy action, useful reward and investment that adds future value.

  3. Test the assumptions

    Define comparison, measurement and decision rule. Track interruption or pressure and preserve user control.

04 / MAKE IT YOURS

Ready foryour work.

Take the instructions, add your own context and review the draft. You stay in control.

Full information

Hook Model

Download. Apply. Refine.

Download the skill (English)

File language: English

From download to use

  1. Save the ZIP file: ai-hook-model-builder-skill-for-claude.zip.
  2. Using Claude? Follow the installation guide for your environment. Downloading alone does not activate the skill.
  3. Then provide your own brief and the context listed above. Review the output before using it.
Installation guide (Dutch)
Keep in mind
  • No harmful habit formation, deceptive notifications or hidden ways to stop.
  • A two-week pilot gives direction, not proof of a lasting habit or guaranteed retention.