The AI LinkedIn Post Writer skill for Claude

You probably recognise the problem the skill solves in one of two forms. The first: you know LinkedIn is the channel in your trade where clients and prospects are reading along, but every time you stare at an empty text box for a quarter of an hour and close it again. The second is the trap on the other side: you ask an AI for "a post about entrepreneurship" and get exactly that back, a slick text that is about nobody and that anybody could have posted. Recognisable by its structure, its rule-of-three flourishes and its fridge-magnet wisdom, and readers scroll straight past it without fail.

This skill takes a third route: it forces the conversation that a good ghostwriter would also have with you. What really happened? What did you think at the time? What should the reader do with it? Only once those three questions are answered does anything go on paper, and then in your tone, because it asks for that too. The result is not a content machine but a writing aid that takes your working week seriously as a source.

It is written for entrepreneurs, freelancers and professionals who want to be visible to their own network without losing themselves in slick sales talk. It is part of the skill library NL that we make available for free from our AI and automation service, with no account and no sales email afterwards. One thing you should know in advance: the skill writes posts, it does not promise reach. Nobody can guarantee what an algorithm does with your post, and whoever does promise that is selling something other than writing.

The post is not about anything. "Running a business is about falling and getting back up": nobody disagrees with it, and that is exactly why it does nothing for anybody. Made to Stick by the Heath brothers explains why: abstractions do not stick, concrete and unexpected stories do. That is why the skill demands one concrete work moment as its source. Not "client contact is important", but that one client who said last week that he never reads your reports.

The first line does no work. On LinkedIn only the start of your post is visible until the reader clicks see more. If your post opens with "Last week I had an interesting conversation", the thumb has no reason at all to stop. The hook therefore gets its own design step: four options from different families, each with the reason it might work and what the risk is. Section 03 shows that.

The text is a wall. A five-line paragraph reads fine on a laptop and like concrete on a phone. Because most LinkedIn use is mobile, the skill applies a line-break rhythm: paragraphs of one to three lines with air between them. Section 02 shows the anatomy, including the fold where the reader has to decide whether to keep reading.

The ending asks three things at once. Follow me, share this, and what do you think? Three requests are two too many. Exactly one thing goes underneath: a question that can genuinely be answered, or one invitation. The AIDA principle in its simplest form: the action comes at the end, and there is one of it.

But the biggest killer is this: it is not true. Invented client cases, inflated figures, somebody else's story told in the first person. It sometimes scores well, until somebody in your network recognises it. That whole family gets refused, and that is not a side note but the foundation: on a platform where you write under your own name, your credibility is the one capital you cannot buy back.

In diff form, with lines from the skill's example: what goes out and what comes back in its place.

Then comes the core: a fixed six-step writing logic. Step one is the work-moment interview with the three questions from FIG.01, including the instruction to keep asking if a general topic comes back instead of a moment. Step two fixes the tone: the skill asks for two recent posts or texts from the user, or otherwise a description in plain words, and then names in one line which tone traits it is going to keep, so you can adjust course before anything gets written.

Step three creates four hooks from different families, each with a reason and a risk. Step four builds the post with the line-break rhythm from Section 02. Step five delivers a second variant that is genuinely different: a different hook, a different angle or a different end point, not the same post in other words.

Step six is the self-check pass, and it is strict: does it contain nothing that did not really happen, is there no figure the user did not supply, is the close one question or one invitation, does the post sound like the user and not like AI text, and the finest test in the whole file: would the user dare to read this out loud to the person it is about.

The output format sits in the file as a literal template: per variant the hook with its reason, the full post with line breaks as it will be posted, below that the two dropped hooks with the reason they did not make it, and a notes block with what to check before you post. Then comes the refusals block with seven lines, which come up one by one below in Section 04, the shortened example you saw in FIG.01 and FIG.02, and a source list of six titles. More on that below.

The work moment comes from the Heath brothers. Made to Stick (2007) shows why concrete, unexpected stories stick and abstractions do not. Hence the skill's strictest rule: no post without a real moment. Anyone who wants to apply that thinking more broadly to their writing can turn to the writing skills in the library, starting with the StoryBrand Writer skill, which rests on the same principle: the reader is the hero, you are the guide.

The structure comes from AIDA. The model attributed to Elias St. Elmo Lewis (1898) is older than any platform and still works: first attention, then interest, only then the action, and there is one of it. The hook is the attention, the context and the turn are the interest, the close is the action. The full copywriting version of that model has its own skill, the AIDA Copywriter skill.

The writing rules come from Zinsser and Handley. On Writing Well (1976) stands behind cutting and simplicity; Everybody Writes (2014) behind writing for readers in a hurry, and the LinkedIn reader is in more of a hurry than anyone. Short sentences, no self-importance, no jargon you would never say out loud yourself.

And the honesty comes from Cialdini himself. Influence (1984) is often cited to sell tricks, but the book says the opposite: persuasion principles only work sustainably on the basis of what is true. Use them on something that is not right and you pay it back in trust. That is why this skill's refusals block is so long, and why the psychology behind it has its own skill, the Cialdini Persuasion skill.

Even without installing the skill you can improve your own posts with these principles: start from one real moment, give the first line real work to do, and ask for exactly one thing at the end.

After that, using it is simple: say you want a post and answer the three interview questions. Keep your example posts on hand for the tone step. New to skills, read what Claude skills actually are NL and how to install a skill NL first; want to build skills yourself after that, the method is in writing a SKILL.md yourself NL. You will find the broader explanation of working with AI in the knowledge base.

There are also situations where you are better off leaving it be. Advertising copy and sponsored campaigns are one of them: that is a different trade with different rules, and for that you are better off looking at advertising. Press releases are a second: those have their own form and their own purpose. Then the most important limit: replies on your behalf in an ongoing conflict. An angry reply to an angry post is exactly the moment you do not want AI, but a night's sleep.

The limit that comes up most often is more subtle: this week simply nothing happened that is worth a post. Then the skill stops, and that is deliberate. The alternative, a slick post about nothing, costs you more than a week of silence. Anyone who structurally has nothing to say on LinkedIn does not have a writing problem but an attention problem: the moments are there, they simply are not being noted down. It actually helps with that too, with a list of moments instead of mass production.

And the most honest limit of all: the skill writes posts, it does not build a strategy. Which topics position you, how often you want to post, what you do with the replies: that is work that comes before the writing. The psychology of recurring attention has its own skill, the Hook Model Builder skill, and anyone who wants to use their client stories as evidence starts with the Case Study Generator skill.

A good post sets your network in motion, but whoever googles you after reading it lands on your website, and the story has to hold up there. The free SEO scan shows in a few seconds where your site stands. Would you rather hand the writing and publishing over entirely, that falls under our social media service. And if you want to talk further about what else AI can do for your business, from separate skills to full automation, we simply do that in a conversation.