AARRR Pirate Metrics · IN SHORT
Connect acquisition, activation, retention, referrals and revenue. The skill defines one measure per stage and helps investigate a growth bottleneck before adding more traffic.
Your brief
We count new accounts but do not know who completes a first schedule. How can we examine activation?
Possible draft
First measure the share of new accounts completing a schedule within a week, then examine the steps to that action. Activation is an investigation priority until comparable evidence supports a bottleneck.
01 / THE FOUNDATION
An AARRR or RARRA map with KPI definitions, a priority, practical actions and a measurement review.
02 / SEE HOW IT WORKS
We count new accounts but do not know who completes a first schedule. How can we examine activation?
First measure the share of new accounts completing a schedule within a week, then examine the steps to that action. Activation is an investigation priority until comparable evidence supports a bottleneck.
This example shows the approach. It is not a client result or a guarantee of a particular outcome.
03 / GET STARTED
Choose AARRR or a retention-first RARRA order and one KPI for each stage.
Compare compatible figures and keep missing data or estimates clearly identified.
Develop two actions for the priority and plan another measurement in four to six weeks.
04 / MAKE IT YOURS
Take the instructions, add your own context and review the draft. You stay in control.
Full informationDownload. Apply. Refine.
File language: English