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Google Ads at a glance

An appointment routethat explains the practice

Practical travel distance, the treatment offered and what happens at a first appointment belong together. Shape the campaign around the practice and the enquiry, without promising a cure or reimbursement.

Black phone with abstract advertising panels on dark stone
Conceptual illustration, not a client account or a measured campaign result.
How do we connect local treatment searches to an understandable first appointment?

Choose the catchment area for your actual offer

The source uses a five-to-fifteen-kilometre radius as a working example. A specialist service or appointment time may justify a different boundary. Discuss where patients really come from rather than treating the example rings as measured demand for your practice.

Show the practitioner and the first step

Explain who the practitioners are and how a first appointment works. Align the treatment question with its own advert and page where useful. Registration, access and reimbursement details need applicable evidence; this summary does not certify them or promise a medical result.

Keep enquiries distinct from unrelated searches

The stated approach reviews vacancies, courses and home-exercise searches as exclusions, tracks appointment requests and calls, and reports monthly. Enquiry numbers are not promised upfront; the first weeks establish data for adjustments.

Management tiers, with Google spend on top

One location: €250 a month; two to four: €350; five to ten: €450. Each has a €500 one-off setup. You choose the additional ad budget paid to Google. VAT, minimum term, cancellation conditions and exclusivity are not specified in this source and must be confirmed. The initial conversation is free and without obligation.

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A next step

How do we connect local treatment searches to an understandable first appointment?