Google Ads voor Personal Trainers
Fuller schedule, more serious clients, less reliance on word-of-mouth advertising. We set up Google Ads campaigns that connect personal trainers with people who are currently looking for guidance.
Campaign results example
Waarom Google Ads Personal trainers works so well
Someone searching for “personal trainer nearby” or “lose weight with personal trainer” is ready to start. That person wants to find you.
Direct purchase intent
Someone searching for “personal trainer prices” is already making their decision. That click is worth its weight in gold.
Local targeting
People want a personal trainer in their neighbourhood. You only advertise in your work area, so there's no waste.
Extremely low click prices
With a CPC of €1.50 to €3, personal training is one of the cheapest niches to advertise in.
High customer value
A new customer takes on average 6 to 12 months to train. This makes every lead enormously valuable in the long term.
This is how we build Google Ads campaigns for personal trainers
Not a standard campaign that every agency runs. We know the fitness market and understand which keywords actually bring in new clients for PTs.
Keyword research specifically for fitness
We analyse what your ideal client is looking for. From “personal trainer Zeist” to “losing weight with guidance” and everything in between.
Negative keywords filter out rubbish
We exclude searches such as “personal trainer vacancy”, “personal trainer training” and “free training schedule” so that you only pay for real prospects.
Landing page that converts
An advert is worthless if the landing page doesn't convert. We provide a page that turns visitors into intake calls.
Weekly optimisation
Every week we look at what's working and what isn't. Adjusting bids, testing copy, shifting budget to the best performing campaigns.
Intake and market analysis
We'll chart your specialisation, location, and ideal client. Do you offer group classes, 1-to-1 coaching, or online guidance? That will determine the campaign structure.
Campaign setup
Keywords, ad groups, ad copy, and extensions. Everything tailored to personal training and your specific region.
Live and first leads
Your advertisements will be live within 48 hours. The first sign-ups for an intake often come in the first week.
Continuous optimisation
Monthly report with clear results. Weekly adjustments. And always reachable if you have questions.
Keywords that new customers Deliver
These are the search terms personal trainers get the most out of. High intent, low click prices, and people who want to start now.
“Personal trainer [city]”
“personal training nearby”
“Lose weight personal trainer”
“fitness coach [city]”
“personal trainer rates”
“online personal training”
Self-advertisement vs. Bring in a specialist
Without a Google Ads specialist
Met TheSEO as the specialist
What a campaign concrete deliverable
A calculation example for a personal trainer in a medium-sized city with a Google Ads budget of 400 euros per month.
Frequently asked questions about Google Ads for personal trainers
How much budget do I need as a personal trainer?
We recommend a starting budget of at least 400 euros per month. The click prices for personal training are relatively low (1.50 to 3 euros), so you can get a lot of clicks from a modest budget. Of course, the more you invest, the faster you can scale.
How quickly will I get my first new customer?
Most personal trainers receive their first intake request within a week. Google Ads works immediately; there's no ramp-up time like with SEO. After 2 to 4 weeks, your campaign is truly optimised, and you'll see stable results.
I work from a small studio, does this work then too?
That's exactly how it works well. You can advertise in a highly targeted way within a 5 to 15 kilometre radius around your studio. No major investment needed, and you reach precisely the people who live close enough to train with you.
Can I also advertise to specific target audiences?
Absolutely. We create separate campaigns for things like weight loss, building muscle mass, rehabilitation training, personal training for over 50s, or pre and postnatal training. This way, you attract precisely the clients who fit your specialisation.
I'm already advertising on Instagram, so do I still need Google Ads?
The big difference is intention. On Instagram, you reach people scrolling through their feed. On Google, you reach people actively searching for a personal trainer. This latter group is much closer to a purchase decision. The ideal scenario is to combine both, but if you have to choose, start with Google Ads.
Hoe verschilt TheSEO van andere Google Ads bureaus?
We are not a large agency that manages hundreds of clients simultaneously. We work with a limited number of clients so we can personally optimise each campaign. Plus: we understand the fitness market and know which keywords truly generate leads, not just clicks.
Ready to get organised to plan?
Plan a free consultation and discover what Google Ads can do for your personal training practice. No obligations, but concrete insights.
Google Ads voor other branches
Physiotherapists
More new patients via Google Ads. Low click prices, high local intent.
Driving schools
Driving lesson slots full with targeted campaigns in your region.
Hairdressers
New clients in the chair. Advertise locally for hair salon searches.
Cleaning companies
More quote requests for cleaning through targeted Google Ads campaigns.
Chiropractors
More intake requests for your chiropractic practice through local advertisements.
Lawyers
A high value per customer makes even the higher click prices profitable.
