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In short

Beyond a ranking.The reasoning.

Our own coupon platform is the featured example, alongside client work in different markets. Follow the decisions behind the approach and the questions to ask before committing to SEO.

Hands on a MacBook with the Search Console of H3 Facility: clicks and impressions for a cleaning company
Existing image from the original page. Not a new measurement or a check of current client status.
What would make an SEO case a fair comparison for your own starting point?

Five brands, with ownership visible

Swap.coupons and The Wooden House are our own brands. H3 Facility, Tempodak and Witte Tanden Oisterwijk are separate client examples. Keeping that distinction visible matters: testing an approach ourselves is not the same evidence as being chosen by a client.

Look beyond the broadest terms

The Swap.coupons explanation looks at more specific searches alongside broad, competitive terms. Its search-demand chart is schematic, not a client’s measured results. The right terms depend on your market; neither a chart nor a longer phrase guarantees a position.

Keywords, technical work, content

Those three parts are considered in that order. The existing free scan offers 24 checks on your own site; the link takes you to that tool. This short page does not run a scan, create a report or claim that your website has already been checked.

Ask what you can verify

Ask which terms will be targeted and why, where the baseline is recorded, what stays yours, who writes and how much time is involved. Also ask when the provider would conclude the work is not succeeding. These questions are more useful than an isolated growth percentage.

Choose a comparable starting point

We discuss the case closest to your market, including the work, the starting position and the reasoning. Client figures need permission and are not an email-gated download. Some detailed project links remain in Dutch and are labelled NL on the full page.

What this page does and does not establish

Client performance figures
No
Downloadable client dossier
No
Own brands in this selection
Swap.coupons, The Wooden House
Completed projects
None in this selection
Condition for sharing figures
Client permission and context first
Featured in this source
5

Your situation

What would make an SEO case a fair comparison for your own starting point?