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StoryBrand writer · IN SHORT

Your customer has a goal.Be the guide.

Clarify your message with the customer as the hero and your business as the guide. The English skill builds seven elements from real customer insight, then drafts a spoken pitch and homepage opening.

StoryBrand writerSKILL

Your brief

We help people keep their familiar bicycle in use. They can send photos of the problem first.

Possible draft

Fictional example: bicycle repair

The opening focuses on using the bicycle again. The workshop offers a simple plan: send photos, receive an assessment and arrange a repair if suitable.

Illustrative example

01 / THE FOUNDATION

You bring the context.The skill adds structure.

What you provide

  • The customer’s intended progress, obstacles and actual language.
  • Evidence for your role, a simple plan and a credible next action.

What you get back

A seven-part BrandScript with sources and assumptions, a one-line pitch, homepage hero and factual verification list.

02 / SEE HOW IT WORKS

From an idea to a draft.

Illustrative exampleFictional example: bicycle repairRead the example

Your brief

We help people keep their familiar bicycle in use. They can send photos of the problem first.

Possible draft

The opening focuses on using the bicycle again. The workshop offers a simple plan: send photos, receive an assessment and arrange a repair if suitable.

This example shows the approach. It is not a client result or a guarantee of a particular outcome.

03 / GET STARTED

A repeatable approach.Your own context.

  1. Name the customer’s goal

    Describe the practical obstacle and why it matters without exaggeration.

  2. Write as the guide

    Connect empathy and evidence to a short customer plan.

  3. Turn it into clear copy

    Draft the script, pitch and homepage opening while flagging claims for review.

04 / MAKE IT YOURS

Ready foryour work.

Take the instructions, add your own context and review the draft. You stay in control.

Full information

StoryBrand writer

Download. Apply. Refine.

Download the skill (English)

File language: English

From download to use

  1. Save the ZIP file: ai-storybrand-writer-skill-for-claude.zip.
  2. Using Claude? Follow the installation guide for your environment. Downloading alone does not activate the skill.
  3. Then provide your own brief and the context listed above. Review the output before using it.
Installation guide (Dutch)
Keep in mind
  • The framework organises customer insight; it does not replace customer research.
  • Do not invent urgency, testimonials or guarantees, or simplify a service into a promise the team cannot keep.