StoryBrand writer · IN SHORT
The StoryBrand Writer skill frames the customer as the main character and your business as a guide. It builds a message from real customer insight, then drafts a spoken pitch and homepage opening.
Your brief
A fictional repair workshop lets people send photos of a problem first. The opening can focus on getting their familiar bicycle back into use.
Possible draft
The customer plan is to send photos, receive an assessment and arrange a repair if suitable. It should not imply every bicycle can be repaired or invent a completion date.
01 / THE FOUNDATION
You get a seven-part BrandScript with sources and assumptions, a one-line pitch, homepage hero and list of facts to verify.
02 / SEE HOW IT WORKS
A fictional repair workshop lets people send photos of a problem first. The opening can focus on getting their familiar bicycle back into use.
The customer plan is to send photos, receive an assessment and arrange a repair if suitable. It should not imply every bicycle can be repaired or invent a completion date.
This is an independent TheSEO instruction file, not an official StoryBrand product and not affiliated with or endorsed by StoryBrand.
03 / GET STARTED
Describe the practical obstacle and why it matters without exaggeration.
Connect empathy and evidence to a short customer plan.
Draft the script, pitch and homepage opening while flagging claims for review.
04 / MAKE IT YOURS
Download the ZIP for free. The English ZIP contains the SKILL.md instructions and is available to download without an account. This archive does not state a licence; check the permitted reuse terms before adapting or redistributing it. Need help applying this skill? Book a call.
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File language: English
Explore the details at your own pace.
This free skill gives Claude a disciplined way to build a BrandScript without turning your company into the hero. It asks for the customer, the problem, the guide, the plan, the action, the risk and the successful outcome, then turns those answers into copy you can actually use.
A fixed route keeps the work reviewable. Each step produces input for the next one.
Most company copy begins with the company. It opens with years of experience, a list of services and a claim about quality. The reader has to work out whether any of that helps. This skill reverses the order. Claude starts with what the customer wants, names the obstacle in plain words and only then introduces your business as the guide with a plan.
That does not mean turning every page into a film trailer. The framework is useful because it removes noise. A visitor should be able to tell who the page is for, what changes after choosing you and what to do next. The skill keeps those three questions visible while the copy is being written.
The working sequence is fixed: character, problem, guide, plan, call to action, avoided failure and successful outcome. Claude asks for one element at a time and pushes back on answers such as ‘we help companies grow’. A useful answer names a specific customer, a visible problem and a result that person would recognise.
The internal problem matters as much as the practical one. A slow quotation process is practical; feeling that every lead goes cold is internal. The skill uses both, but it refuses melodrama. Failure is described as a credible cost of doing nothing, not as manufactured fear.
you > /ai-storybrand-writer claude > intake → method → checked output [ok] assumptions remain visible
First you get a compact BrandScript with every element and the source answer behind it. Next comes a one-line pitch that can be spoken without sounding like a slogan. Finally Claude drafts a homepage opening with one headline, one explanatory sentence, three concrete benefits and a primary and secondary action.
The draft is not treated as truth. Any claim about customers, results, time or money that was not supplied is labelled as an assumption or removed. That makes the output slower than generic copy for a few minutes and much easier to approve afterwards.
Download the zip, extract its single folder into your Claude skills directory and start with a real page or offer. Give Claude customer interviews, support questions, sales notes or phrases from reviews. A framework can organise evidence, but it cannot replace evidence. If you only provide internal company language, the draft will still sound internal.
You can also use the same SKILL.md in tools that follow the open skill-file convention. The file contains readable instructions, no executable code, no account connection and no tracking. Read it before installing if you want to see every rule Claude will follow.
StoryBrand is a message structure, not customer research, legal review or evidence of performance. It cannot decide what your customer truly wants when you have never asked. It should not invent urgency, testimonials or guarantees, and it should not flatten a complex service into a promise your team cannot keep.
Use the result as a clear first draft. Check every factual statement, let someone who speaks to customers read it aloud and keep the phrases that sound like a real conversation. Clarity is the goal. A page that merely displays all seven labels is not automatically clear.
No. This is an independent instruction file made by TheSEO. It applies the public framework as a writing method and is not affiliated with or endorsed by StoryBrand.
It creates the message foundation and a homepage opening. Separate pages still need their own search intent, evidence, details and calls to action.
It can suggest questions and visibly labelled hypotheses, but it must not present an invented customer insight as fact.
One folder with one readable SKILL.md file. There are no scripts, account connections, hidden prompts or tracking files.
Bring one concrete process, page or decision. We will tell you what can be improved, what should stay human and what evidence is still missing.
