Google Ads at a glance
Advertise the serviceyour diary can fit
A quick haircut, a colour appointment and bridal styling need different information. Split the campaigns by treatment and location, then judge the enquiries against the appointments your salon can take.
Give each treatment its own answer
Cutting needs an easy booking or call route. Colouring and balayage need examples of your own work and a clear price indication. Bridal styling benefits from a portfolio and an explanation of the trial session.
Use the salon’s actual catchment
The source uses roughly 5 to 15 km as a starting point, with separate location settings for each salon. Confirm what suits your clients; do not treat that radius as proof of demand or a promise of coverage.
Do not buy course or vacancy traffic
Review searches for training, vacancies and models. The management scope includes keyword research, campaign structure, advert copy, conversion tracking and monthly optimisation. Appointments and phone enquiries matter more than a broad click total.
Measure appointments and available capacity
Tracking is planned for phone calls and online bookings. If one treatment is full, review the budget for treatments with space. The first month is for measurement and adjustment; the source’s two-to-three-month assessment is not a guarantee of revenue or repeat clients.
Fees by number of salons
One salon: €250 per month; two to four: €350; five to ten: €450. Each tier adds a €500 one-off setup fee. You decide and pay media spend directly to Google. VAT treatment, minimum term and cancellation rules are not stated on this page and must be confirmed. A first conversation is free and without obligation.
What this page does and does not do
All information opens the complete explanation. Choose In short to return to this overview.
A next step