Free link building, swapped in triangles.
LinkLoop is the free link building platform we build ourselves. You swap links with other website owners, but never one-to-one: every exchange runs through a triangle, so no reciprocal pattern forms. The platform monitors every placement continuously and refunds your credits when a link goes offline.
From sign-up to a monitored link
Swapping links by hand is laborious: finding partners, writing emails, keeping track of who placed what and checking that everything stays up. We have put exactly that work into software. You are left with one task: judging whether an exchange makes sense.
Why three parties, not two
Classic link exchange has a well-known problem: site A links to B and B links back to A. Google names excessive link exchange in its own spam policies as link spam, with that reciprocal pair as the best-known example.
LinkLoop therefore places a third party in every exchange, and that is how the pair disappears
What does not disappear is the exchange itself: the policy goes wider than the form and looks at the intent. That is why LinkLoop also tests every placement on topic, not just on the shape of the circle.
What this solves
Nowhere in the circle does a pair exist that links to each other, because your link comes from a different party than the one you gave your link to. What it does not solve: Google's spam policies go wider than that pair, so the content test still stands.
What this does not solve
Relevance stays your call. A triangle does not turn a nonsensical link into a sensible one: every placement has to fit the content of the page it sits on, which is why you approve or reject every exchange yourself.
Credits instead of money
You do not settle exchanges with money but with credits. Receiving a link costs credits, placing a link earns them, and a received link that goes offline is refunded automatically. The amounts in the log below are illustrative; the mechanism is exactly how the platform works.
A link that disappears costs you nothing
No one has control over someone else's site, so no one can promise you a permanent placement, us included. What is possible: checking every link continuously and restoring the loss automatically. The log alongside is an illustrative example of that process.
Start for free, pay for room to grow
You pay for more credits, not for better links: the exchange rules and the monitoring are the same on every tier. All paid tiers are billed monthly, excluding VAT and cancellable every month. After payment we activate your account personally, by hand and on working days. All rates are also on the pricing page NL.
- Profile with your own Search Console data
- Triangular exchanges and link monitoring
- Stays free, no expiring trial
- Everything in Starter
- Five times the exchange room
- For those who want to build every month
- Everything in Growth
- Room for several pages at once
- For those who tackle link building structurally
- Everything in Pro
- Several sites under one account
- For agencies and large teams
What you should and should not expect from this platform
The same nonsense hangs around link platforms as around link building itself: participant counts, average authority scores and promised timelines. This is what we do and do not promise, and why.
What free really means here
Plenty of tools that call themselves free are a trial with an alarm clock built in. Starter is not that: it is the fixed floor of the model and stays alongside the paid tiers. It gives you 10 credits a month, enough to learn how the mechanism works and run your first exchanges, and you do not have to leave any payment details for it.
The reason is simple: an exchange platform only becomes valuable as more serious sites join in
So joining should cost nothing for as long as we cannot yet guarantee a suitable triangle is ready for you every week. That is not modesty but arithmetic: a paid subscription has to earn itself back in exchange room you actually use.
LinkLoop does two things: it suggests internal links on your own site, and it arranges link exchanges with other sites in triangles
You start a round yourself and approve every proposal. It is one of the tools we build and use ourselves; the rest is on the software page NL. And if you want to understand first where swapping fits between buying and earning, the link building hub sets those three routes out fairly, side by side.
Swap it yourself or hand it over
LinkLoop is here for anyone who wants to do it themselves and keep a grip on every link decision. If you would rather work without a platform, the manual approaches are described in how link exchange works and, more broadly, in link building without a budget: five strategies that cost no money, but do cost time.
If you would rather hand it over, link building with us is not a separate subscription but part of an ongoing SEO programme at €250 a month, or standalone at an hourly rate of €65. What that work looks like, and why we steer on quality over quantity, is covered at the link building specialist. If you are not yet sure which of those two flavours fits, outsourcing or doing it yourself sets them side by side with worked examples.
One thing holds for both routes: links only work once the rest is in place
Run the free SEO scan over your most important page first, and check at technical SEO whether your foundation can carry links at all.
Frequently asked questions
Is LinkLoop really free?
Yes. Starter is free, gives you 10 credits a month and asks for no payment details. The paid tiers are there for anyone who wants more exchange room: Growth costs €29 a month for 50 credits, Pro €79 for 150 credits and Agency €149 for 500 credits, all three excluding VAT and cancellable every month.
What is a triangular exchange?
An exchange with three parties instead of two. You link to company B, B links to C and C links to you. Everyone gets a link, but no reciprocal pair forms anywhere. Google's spam policies name excessive link exchange as link spam, and that reciprocal pair is the best-known example of it, not the whole rule. That is exactly why every placement also has to fit the content of the page it sits on.
What happens if a swapped link goes offline?
The monitoring checks every placement continuously. If the check misses the link several times in a row, the placement is written off for good and your credits automatically return to your balance. You can put them straight back to use. A link that disappears therefore costs you no credits.
How many participants does LinkLoop have?
We do not publish that number. The network is young, and any figure that would impress would be invented. In practice you notice it like this: in the beginning there are fewer matches and it takes longer before a suitable triangle comes together. That is why Starter is free, so joining costs nothing while the network is small.
How quickly will I see results from a link exchange?
We do not put a timeline on that. How quickly a link has an effect depends on where it sits, how your own site is doing and what your competitors do. Google itself says changes need time and deliberately names no period for that. Anyone who does promise you a timeline is selling a certainty that does not exist.
How does my account become active after payment?
After payment we activate your account personally, by hand and on working days. You get a message as soon as your credits are ready. If you are unsure which tier fits, book a call first: then we will look together straight away at whether your site is ready to receive links.
Further reading on link building
One page per question, sorted by where you stand now.
Understand first
the basicsIf you do not yet know exactly what link building is or what it should cost.
What is link buildingHow it works, what makes a good link and why it is slow.DOC NL What link building costsWhat the market asks and where the price difference comes from.DOC NL Peer-to-peer link buildingThe principle behind swapping between website owners, and where the limit lies.DOC Outsourcing or doing it yourselfThe honest comparison, with worked examples.DOCGet started yourself
without a budgetFor anyone who also wants to build manually alongside the platform.
Getting more backlinksThe complete guide: every route in one place, with the yardstick per link.DOC Link building without a budgetFive strategies that cost no money, but do cost time.DOC Link exchange: how it worksSwapping backlinks yourself, and what to watch for.DOC Guest postingHow to approach it without it reading as spam.DOC Anchor text variationWhy the same anchor text everywhere actually works against you.DOC NLFor your situation
by typeThe same principles, applied to a specific type of site.
Link building for online shopsWhy category pages need different links from articles.DOC Link building for SaaSWhen your product itself is the best link material.DOC For freelancersEarning backlinks from work and relationships you already have.DOC For website ownersThe complete guide for anyone with one site who wants to grow.DOC The backlink networkHow an editorial placement with us comes about.SRV NLRisks and alternatives
read this firstBefore you buy links anywhere or accept an offer.
Buying backlinks: the risksWhat the spam policies say and what a manual action means.DOC NL Ranking higher in Google without backlinksWhat technique, content and internal links deliver before you even think about links.DOC Choosing an SEO agencyEight questions to ask, including the one about links.DOC NL Cost calculatorWork out roughly what link building costs in the market.TOOLStart where you stand now
If you want to start today, sign up for Starter: free, 10 credits, no payment details. If you are unsure whether links are even your first concern, run the free scan over your most important page first; it checks the basics in a few seconds. And if you would rather speak to a person first, that is possible too: send a message or book a call straight away.