INS.01 · link building reporting reg. LBD.000 · since 2017

Link building dashboard: what you already see, and what you can't yet.

There is no screen yet where you can log in to see the placements we do for you. What there is: a fixed way in which we record, for every placement, where the link sits, why that source was chosen and whether it's still live, sent to you every month. This page sets out what belongs in that overview and how you request it from us right now.

Note the difference with the button at the top. That one goes to LinkLoop, our exchange platform at linkloop.theseo.nl, where you do have your own account and your own login. That's the route for anyone who swaps links themselves. This page is about the placements we do for you, and this monthly overview is part of that.

Book a call → no login screen for this report: you get the overview sent to you · reachable via sales@theseo.nl and +31 6 29 91 97 56 · no work with direct competitors of existing clients

Gianluca, who does the work on this page himself — image · whoever does the work also writes the explanation

FIG.01: How a link relationship is recordedexample layout, no client data

placement 07 · Augustfour fields, the same for every placement

01 · the source The article that contains the linkFull URL of the page itself, not of the homepage. With the date the article was published, so you can see later whether it's still being maintained.

02 · why this source The reason, in one or two sentencesFor example: this site already writes about flat roof maintenance and had no reference yet to a contractor in this region. This is the field a link farm can never fill in with anything sensible, and that's exactly why it's here.

03 · the destination Your page, plus the anchor textWhich of your pages benefits from this, which word is used to link, and which keyword that page targets. That way you can see for yourself whether every link points to the same page or whether the network is spread out.

04 · the status Was it still there at the last check?With the date of that check included. A number without a check date says nothing, because a link placed last year could have been gone for months.

# these four fields exist independently of any screen. They're now the structure of the monthly overview you get from us, and they'll stay the structure once there is a login. What we ask for with a new request from you is on send a request.

FIG.02: What happens to a link after it's placedexample layout, no client data

monitoringeach block is a monthly check

placement 03trade publication has been live continuously since it was placed

placement 05industry peer dropped during a redesign, picked up again, back live

placement 07local business only two months old, so four empty boxes

live at the check gone at the check followed up with the source didn't exist yet

# this is why the status field in FIG.01 carries a date and not a tick. When a link disappears, that's often not unwillingness but a rebuild at the source, and then there's something to be done about it as long as you can see it.

DOC.01

What's in your link overview

To avoid any misunderstanding: there is currently no web application with a login where you can view your own placements. The network is young, and we would rather build up the placements first than the screen around them. What you do get is a monthly overview from us, with the same fields per link that such a screen would show.

For every placement we record four things: the source where the link sits, why that source fits your topic, the page it points to, and whether it was still live at the last check. That way you don't have to trust a bare report with just a number.

Who this is for

This way of working suits business owners and marketing managers who want to use link building structurally within their SEO strategy, not as a one-off action but as a permanent part of an ongoing process. It suits companies that already work with a link building specialist and want an overview instead of separate updates by email.

If you would rather do it yourself instead of outsourcing it, take a look at the exchange platform LinkLoop. There you swap links with other site owners and start for free. There too we activate your account by hand, so there too it's a person, not a button.

DOC.02

How to submit a request

Requesting a new link is done by email. The page send a request sets out which five details we need, so you can send them all in one go. We then select a suitable source from the network.

You email your request, with the destination page you want, to sales@theseo.nl.
We assess which source in the network is relevant and suitable.
Once approved, we place the link and add it to your monthly overview.

This way you don't have to search for suitable sites yourself or negotiate placement

We do that work. You get a reply from a person, not an automatic status update.

DOC.03

Quality comes before the number of links

More links are not automatically better. We assess every possible placement on relevance, authority and the context the link sits in. A link from a page that fits your service or product content-wise carries more weight than a stray mention on a random site.

That's why your monthly overview shows not only whether a link has been placed, but also what that source was chosen on the basis of

That makes the approach traceable and stops your network being watered down with links that add little to your visibility.

No link farms, no workarounds

We build the network ourselves and manage it ourselves, instead of buying links through anonymous middlemen. If you want to see the difference with link building through buying first, read the comparison with buying backlinks.

DOC.04

Part of a broader link building strategy

This reporting doesn't stand on its own. It's the executive part of the broader approach you'll find at our link building specialist, where strategy, network building and reporting come together.

Link building works best combined with a healthy technical foundation and relevant content

That's why, at the start of a project, we always discuss where link building will pay off most in your situation, and where other work is needed first before we start placing links.

That way you avoid investing in external references to a page that isn't technically sorted yet, or that doesn't yet match the keywords you want to rank for. Get the foundation right first, then expand the network.

09 · Next step

Start link building right away

Want to know whether this way of working suits your situation? You can reach us at sales@theseo.nl and by phone on +31 6 29 91 97 56. There's no ticketing system in between, and we read messages in the evenings and at weekends too; we don't promise a response time in hours, because we don't measure one. We never work for direct competitors of existing clients, so your position in your market stays protected.

Book a call and find out how we set up link building for your domain, including the overview you get from us from the very first placement.

Book a call → Our PPC approach

emailsales@theseo.nl call+31 6 29 91 97 56 reachable24 hours a day

The full link building approach Which five details a request needs How we build a network per client Why we don't buy links

Section · Next stepreachable 24/7 · sales@theseo.nl

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Written by GianlucaFounder. Building visibility for Dutch businesses since 2017, in Google and in AI answers. More about the institute.