IN SHORT
A leak needs an answer.A new roof needs proof.
Separate emergency availability from planned roof work. Your profile helps someone decide whether to call now; your project pages help an owner compare a renovation without inventing a response time.
Make the urgent route truthful.
Describe the leak service, the hours you actually answer and the area you can serve. Keep the same telephone number across your profile and site. Do not claim round-the-clock cover when nobody can respond.
Give planned work something to compare.
Show your own roof types, materials and completed jobs. A service-and-town page needs its own project material; a changed place name is not enough. Photograph before and after from a comparable position, with permission and without exposing private details.
Ask while the work is still fresh.
Ask after completion and on the day of an emergency repair. Use the same neutral request for everyone, without a reward or dictated wording. A critical review gets an acknowledgement and an invitation to speak, not a public argument.
Prepare before the weather changes.
Use summer to organise the profile and project archive, autumn for honest leak availability, winter for reviews and renovation preparation, and spring for new work photographs. This is a working rhythm, not a forecast of leads.
Use the guide, or bring your service area.
The original offers a downloadable roofing skill as a ZIP with SKILL.md, under the MIT licence and without an account. Use the existing checks as a baseline. A first conversation is free and without obligation; bring your postcodes, services and review situation.
The next step