Google Ads at a glance
Leaks and renovationneed different routes
An urgent leak needs a usable call route; a planned replacement needs a considered quote. Separate those searches, their pages and your working area before deciding what to spend.
Separate the decision moments
Leak repairs, maintenance and replacement are not one enquiry type. The source distinguishes urgent callers from people comparing renovation quotes. Advertise emergency work only in line with what your team can actually handle.
Build around each service
Roof leaks, renovation, insulation and guttering receive their own keywords, adverts and pages. Review vacancies, courses and DIY searches as exclusions instead of paying for unrelated visits.
Keep reviewing the search terms
Weekly search-term review informs adjustments; monthly reporting covers the cost per enquiry. Weather and demand can change the context, but the source’s illustrative bidding curve is not a measured result or a fixed bidding rule for your account.
Check the existing regional commitment
The source says roofing work in Nieuwegein and the Utrecht region, including De Meern, Vleuten, IJsselstein and Houten, is already assigned and is not sold again. Other city links do not confirm current availability. Ask TheSEO to check your exact area before any agreement.
Pause when the diary is full
The source describes launch usually within a week and the option to pause a campaign at any moment. Confirm timing for your setup; pausing ads is not the same as cancelling management. Client figures remain private and no number of enquiries is promised.
Know both parts of the cost
One business in one area: management from €250 per month. Two to four locations: €350; five to ten: €450. Each has a €500 one-off setup fee. You choose and pay the advertising budget directly to Google. VAT treatment, minimum term and cancellation conditions are not stated here and need confirmation. The first call is free and without obligation.
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