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Google Ads at a glance

From painting searchto a useful quote

Your next client is asking about a job, not adding paintwork to a shopping basket. Keep the service area, type of painting and quotation route aligned so you can judge the enquiry rather than just the click.

Black phone with abstract advertising panels on dark stone
Conceptual illustration, not a client account or a measured campaign result.
How can we stop paying for painting searches that will never become a suitable job?

Start with the quote, not the visit

Interior work, exterior work, varnishing and commercial premises need different keywords and copy. Direct the click to a page that asks for a relevant quotation, rather than a general homepage.

Close four avoidable gaps

Define the real service area, review courses and vacancies as exclusions, provide a quotation page and separate the job types. Searches for paintings are not automatically searches for your painting service.

Let the work calendar guide the focus

The source distinguishes exterior work in spring and summer from interior work in autumn and winter. Use your actual capacity to choose the focus. That pattern does not prove a lower click price or a continuous stream of enquiries in your region.

Agree a launch date, not a result count

The source describes launch within 48 hours and adjustment in weeks 3 to 4. Confirm a feasible date for your own setup. Its numerical first-month example is not a promise of enquiries or profit; the short page does not repeat those forecasts as expected results.

Confirm the management fee separately

There is a fixed monthly fee for keyword research, setup, exclusions, adverts and monthly reporting, but no numeric fee is published here. Media spend goes directly to Google; the source suggests around €500 per month as a starting budget, not an all-in price. VAT, setup charges, minimum term and cancellation rules need confirmation. The first conversation is free and without obligation.

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How can we stop paying for painting searches that will never become a suitable job?