Google Ads at a glance
The consultationbefore the treatment
A treatment search deserves a page that names the practitioner, explains the first conversation and makes the price understandable. The campaign is organised around that decision, without a promised cosmetic result.
Give each treatment its own explanation
Start with keyword research per treatment. An eyelid-correction search and a skin-improvement search need their own ad group, copy and landing page. Set the local reach around the clinic locations you genuinely serve.
Show what the clinic can substantiate
Bring the practitioner, relevant qualifications, price inclusions and first consultation into view. This source stresses verifiability rather than result promises. Its health-policy diagram is its own working breakdown, not an assurance that an advert or account will be approved.
Measure the contact step and keep adjusting
Review calls and consultation requests rather than isolated clicks. Negative-keyword review and monthly optimisation are part of the described approach. The first weeks are for gathering data; timing and enquiry outcomes remain dependent on the clinic, region and page.
Know the management fee and the separate spend
One location costs €250 a month, two to four €350, and five to ten €450, with a €500 one-off setup at every tier. Research, regional setup, copy, tracking and monthly optimisation are included; the ad budget goes directly to Google. VAT, minimum term, cancellation and exclusivity are not stated here and need agreement. The first conversation is free and without obligation.
What this page does and does not do
All information opens the complete explanation. Choose In short to return to this overview.
A next step