Website for removals companies: start with the date, not the contact form
A house move is a calendar entry before it's a job. Whoever opens your site already has their date and wants to know whether that day works. A comparison portal can't answer that faster than you can. We build a WordPress site that opens with availability, then asks about the contents room by room, and fills the weeks up to moving day with the questions your customer asks anyway.
A month with three states: open, tight and full
This is the structure of an availability strip, not a real calendar and not a real company's dates. The idea is that the visitor checks their own moving date before filling anything in; that's the one answer a comparison portal can't give them.
How to read this. The colours are a structure, not a real calendar; what matters is the order. A visitor already has their date before they start searching, and the first company to say whether that day works makes their shortlist. A quote portal can't do that: it collects details first and hands them out afterwards. You can, even without connected scheduling, by showing per week on your site where there's still room and catching the rest with a callback promise.
Your site needs a date, not a contact form
A house move is a calendar entry before it's a job. The date is fixed by a key handover, a tenancy ending or a new job starting, and only after that does someone start searching. That makes your website different from almost any other business site: the first thing you ask isn't how can we help, but when.
This concerns a large group of people
Statistics Netherlands (CBS) counted more than 1.73 million residents who moved in 2023, 1.6 per cent more than in 2022, with twenty-five-year-olds as the age group that moves most (CBS StatLine, table 84547NED). There's also no strong seasonal pattern in it: demand runs all year round. That's good news for your scheduling and bad news for anyone who thinks a peak month will bring the work in on its own.
What makes that date so valuable is that comparison portals can't answer it straight away
They collect details first and hand them out to affiliated companies afterwards. You can say within a minute whether that day works. Whoever does that first makes the shortlist. The rest of your site can then do everything a site is supposed to do; the order stays fixed.
The inventory belongs on your site, not in your head
A removals quote depends on volume, floor level and accessibility. Yet most removals sites ask for a message in a free text box, after which someone still has to call to ask how many rooms there are, whether there's a lift and whether there's a piano. That costs you a phone call per enquiry, and it costs your customer the feeling that they'd already filled something in.
The form that does work goes room by room, not item by item
Living room, kitchen, bedrooms, attic, shed, garden and storage, with a rough choice per room and space for the exceptional item. Alongside that, three questions that decide the day itself: floor level at the current address, floor level at the new address, and whether there's a lift at both. With that information you can give a realistic ballpark price and know in advance whether a hoist will be needed.
What you shouldn't do on the site is make that form compulsory before someone sees availability
The order stays the same: first the date and the answer to it, then the contents. We use the same logic of fields split across two screens for window frame companies; you can see what that split looks like at website for window frame companies.
Six rooms filled in, and what that gets you on your end
On the left, what the visitor reports per room; on the right, what that gives you. This is the structure of a form, not a working calculator and not a rate: we deliberately don't put a figure here, because the price follows from your own calculation, not from a diagram on this page.
How to read this. The bands are proportions, not cubic metres, and there's deliberately no figure attached: the volume comes from your customer's input and the price from your own rates, not from us. What the figure does show is the gain from this order.
Six questions your customer answers in two minutes give you the volume, the exceptional items and the accessibility of both addresses, and that's exactly what you'd otherwise have to ask over the phone. The yellow line is the one answer you'd never have got out of a text box: above that line it no longer fits in one trip, and now you know that before you write the quote instead of on the morning itself. If the visitor stops at room four, you still have four rooms filled in and a reason to call.
The quality mark and your terms belong above the fold
Moving is one of the few services where someone lets strangers pack up everything they own. So the doubt isn't about price but about what happens if something breaks. Most removals sites say nothing about that, or it's hidden away in a PDF of terms and conditions at the bottom.
What does help: state whether you're a member of the Keurmerk Erkende Verhuizer quality mark, and explain in two sentences what that means for your customer
The quality mark has around seven hundred member companies, so it's a genuine point of difference you can make. If you're not a member, put down what you do have: how your insurance works, how you handle damage, and that you drive with your own people rather than rotating temporary hires.
Also put your service area in plain place names
A removals company works within a radius it can drive, and a visitor wants to see whether their street falls inside it. How you serve that same service area organically, with a page per place that actually says something about that place, is in the guide local SEO for removals companies NL.
The site isn't finished once the quote is sent
Between the enquiry and moving day there are weeks in which your customer wants to know things they won't call about. What should I pack myself. What time will you be there. Where should the van park. Can I borrow boxes and when do I bring them back. Every one of those questions is worth a page, and together they're the reason people recommend you.
In practice, we build a short section of the site for this: a preparation page, a page about boxes and materials, and a page about parking and permits. That last one differs by council and deserves its own paragraph for every place you often work in; in Leiden, for example, there are loading-window restrictions for the low-traffic town centre and a day permit that isn't the same as a parking permit. Details like that turn a location page into a page that actually says something.
Those pages also earn you something you don't have to pay for: they answer questions people type in before they choose a removals company
How you cash that in without paying per click is on outsourcing SEO for removals companies.
What a removals website costs, and how we build it
We start with an intake, put together a draft design, and then map the pages out together in a flowchart. The figure follows from that flowchart: every page is work, and the number of pages is the basis for the quote. For a removals company, the weight sits in three things: the availability strip, the contents form and the location pages within your driving area.
What we don't do is promise a price the site calculates itself and that you're bound to
Volume, floor level and access decide too much, and a figure that has to go up after the viewing costs you the job anyway. A ballpark price with the condition attached does work, and works better than a button that just says request with no obligation.
If a campaign is running alongside the site, speed counts double, because you're paying for every visitor who drops off while it's loading
How that side works, and why the search window only opens once, is on Google Ads for removals companies NL. The approach, the engagement types and what a website costs in general are on the WordPress specialist hub.
Frequently asked questions about a website for removals companies
Why should availability be the first thing on my site?
Because your visitor already has their date before they start searching. The first company to say whether that day works makes their shortlist. A quote portal can't do that straight away: it collects details first and hands them out afterwards. You don't need connected scheduling for it; showing per week where there's room and catching the rest with a callback promise is already enough.
How do I ask about the contents without putting people off?
Room by room, not item by item. Living room, kitchen, bedrooms, attic, shed and storage, with a rough choice per room and space for the exceptional item. Alongside that, the three questions that decide the day: floor level at the current address, floor level at the new address, and whether there's a lift at both. Just put that form after availability, not before it.
Should I mention the Keurmerk Erkende Verhuizer quality mark?
Yes, if you're a member, with two sentences explaining what it means for the customer. The quality mark has around seven hundred member companies, so it does set you apart. If you're not a member, put down what you do have: how your insurance works, how you handle damage, and that you drive with your own people.
Which pages pay off beyond the quote itself?
The pages about the weeks between the enquiry and moving day: preparation, boxes and materials, and parking and permits by council. That last one really does differ by place, which turns a location page into a page that actually says something. They answer questions people type in before choosing a removals company, and you don't have to pay per click for that traffic.
Shall we build your removals site around the date?
A first conversation is free and carries no obligation. We look at how long it currently takes before a visitor knows whether their day works, and say honestly whether a restructure is enough or a new site pays off faster. The questions that come before that date apply in every quote-based trade; they're gathered together at having a website made for trade businesses.