Google Ads voor Painting companies
Every day, homeowners and businesses look for a painter in their neighbourhood. If you're not at the top of that list, the job goes to your competitor. We'll make sure you're the first one they see.
Campaign results example
Waarom Google Ads Painting contractors converts so well
Someone searching for “painter Zeist” or “have house painted” wants a quote. Not next month, but now. These are precisely the jobs you want to secure.
High order intention
Anyone who searches for “painter near me” wants to request a quote. They aren't looking for inspiration, but to hire someone to do the job.
Local reach
Painters operate within a specific work area. We only target your region so that every click is a potential customer who you can actually serve.
High order value
A painting job is soon worth €1,500 to €5,000. That makes even a €5 click a very good investment if you get a job out of it.
Seasonal smart advertising
In the spring and summer, the demand for painters peaks. We scale up your campaign when it matters and keep costs low in quieter months.
This is how our Google Ads approach for painting companies
Not a standard campaign that's the same for every business. We build campaigns specifically for painters, with keywords that generate quote requests instead of empty clicks.
Keyword research for the painting industry
We are analysing which terms your ideal customers use. From “painter Zeist” to “exterior painter quote Utrecht” and everything in between.
Negative keywords to save budget
We filter searches such as “painter vacancy”, “painter training”, “buy paint” and “painting” so that you only pay for people who are genuinely looking for a painter.
Separate campaigns per service
Interior painting, exterior painting, wallpapering, lacquering, commercial properties. Each service gets its own keywords and advertisements so the message is always relevant.
Seasonal optimisation
In spring and summer, more people look for a painter. We scale up your budget when demand peaks and keep costs low in the quieter winter months.
Intake and market analysis
We map out your business, specialities, area of operation, and ideal customer. Plus a quick look at what competitors in your region are doing on Google.
Campaign setup
Keywords, ad groups, ad copy, and location extensions. All tailored to your painting business and service area.
Live and initial quotes
Your advertisements will be live within 48 hours. The first quote requests often come in within the first few days.
Reporting and growth
Monthly report with clear figures. How many quotes, what they cost, and where we can still improve for more assignments.
Keywords that generate requests for quotes
These are the search terms that painting companies get the most out of. High intent, affordable click prices, and customers who want a quote today.
“paint [city]”
“Have the house painted”
“local painting company”
“exterior painter [city]”
“Window frame painting costs”
“painting a commercial property”
DIY vs. Bring in a specialist
Without a Google Ads specialist
Met TheSEO as the specialist
What a campaign concrete deliverable
A calculation example for a painting company with a Google Ads budget of 500 euros per month.
Frequently asked questions about Google Ads for painters
How much does Google Ads cost for a painting company?
The average cost per click for painter-related keywords is between 3 and 5 euros. With a budget of 500 to 800 euros per month, you can already advertise seriously. Add the management costs to that and you have an investment that pays for itself with just 1 or 2 jobs per month.
How quickly will I see results as a painter?
Google Ads works immediately. As soon as your campaign is live (which can be within 48 hours), you will be visible. The first quote requests often come in the first week. After 3 to 4 weeks, the campaign is truly optimised and you will see consistent results.
Does Google Ads work in the low season?
Yes, but differently. In winter, there's less demand for exterior painting, but interior painting continues. We adapt the campaign to the seasons: full speed ahead on exterior work in spring, and in winter, we focus on interior painting and maintenance. This way, you maintain a healthy flow of jobs all year round.
Yes, as a self-employed painter (zzp schilder), you can also advertise on Google.
As a self-employed professional, it works well. You can advertise very targeted in your immediate area, fully control your budget, and pause or scale up at any moment. Every job counts as a self-employed professional, and Google Ads delivers exactly that: concrete quote requests from people who need a painter right now.
Why shouldn't I do this myself?
Of course. But most painters who try it themselves waste a significant budget in the first few months on the wrong keywords and poor settings. Think of clicks on “buy painting” or “painting course”. A specialist saves you that tuition fee and gets more out of your budget from day one. Plus: you can focus on the work on the scaffolding.
How many new assignments can I expect?
With a budget of 500 euros per month, 8 to 20 quote requests are realistic. Not every quote will lead to a job, but if you convert 1 in 3, you'll quickly have 3 to 7 new jobs per month. With an average job value of 2,000 euros, that's a substantial turnover from a relatively small investment.
Ready for more to win orders?
I'll check for free where you, as a painting company, are missing out on opportunities on Google. It takes 15 minutes, no obligations, but provides concrete insights you can use immediately.
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Hairdressers
More bookings and a fuller diary through targeted Google Ads campaigns.
Outsource Google Ads
Everything about outsourcing your Google Ads campaigns to a specialist.
View all branches
See which other sectors we set up Google Ads campaigns for.
