Google Ads for cosmetic clinics, built on trust

We work with fixed management fees: one location costs 250 euros a month with a one-off 500 euro set-up cost, two to four locations 350 euros a month with a 500 euro set-up, and five to ten locations 450 euros a month with a 500 euro set-up. That covers the keyword research, the campaign build, the advert copy, the conversion measurement and the monthly optimisation. Your ad budget goes straight to Google.

Yes. Someone searching for an eyelid correction has a different question from someone exploring skin improvement, and both deserve their own ad group with their own copy and their own landing page. That way every advert matches the search, and you see per treatment what an intake costs, rather than an average you can't do anything with.

Verifiability. In this trade it's about someone's face, skin or body, and only what you can back up actually works: who carries out the treatment, what training and registration stands behind it, what's included in the price and how the aftercare works. Result promises and superlatives do the opposite of what they intend, because they trigger exactly the doubt you were trying to remove.

Because the choice isn't made on price. Anyone having a treatment done to their face chooses the provider that projects the most certainty, even when it's more expensive. That makes this a different game from advertising an average service: you don't need to win the cheapest click, you need to offer the most reassuring landing experience. That's why the campaign is judged on intakes, not on click price.

The cost per click for cosmetic treatment campaigns varies by region, treatment type and competition. Even so, the click price says little on its own. The real difference lies in how many relevant enquiries a campaign produces and what a new client is ultimately worth to the business.

Yes, Google Ads can work very well for clinics because people usually search at the moment there is already a concrete need. Think of a consultation, a specific treatment, a follow-up appointment or advice about the options.

It's precisely that direct search intent that makes Google Ads interesting. When campaigns are set up well around region, treatment type and quote requests, this can provide a predictable flow of new clients.

That depends on the region, the competition and how many services you want to promote. Besides the ad budget, the management of the campaigns also plays a role.

On this page you'll find our fixed rates for management. The media costs themselves vary per business, but are always tailored to the opportunities within your region and to what a new client is worth on average.

The click price varies by place and search term, but for local cosmetic treatment campaigns a first realistic estimate is often somewhere in a healthy middle range. The exact price depends on competition, the quality of the campaign and how specific the keywords are.

More important than the click price is, ultimately, how many appointments and new clients come out of those clicks. A more expensive click can still be very profitable when the quote value is high enough.

Yes. For smaller businesses, local focus matters most. You don't need to be visible everywhere, just to people in your own area who are actively searching for a clinic right now.

With a targeted campaign, a clear landing page and good regional boundaries, even a smaller budget can already produce valuable enquiries.

Google Ads can produce results relatively quickly, because you're visible straight away once campaigns go live. Unlike SEO, you don't have to wait months first to reach the top organically.

The quality of the result does depend on the set-up though. Think of keywords, adverts, region settings, tracking and the page visitors land on.

Yes, that's actually a key part of our approach. For clinics it usually makes little sense to spend budget outside the business's real catchment area.

That's why we build campaigns around the region where the chance of a quote request is greatest. That makes every click more relevant and increases the chance of a return.

Both can work well, but they serve a different purpose. SEO is valuable for long-term visibility, while Google Ads can generate direct enquiries faster.

For businesses that want to attract more clients from the region in the short term, Google Ads is often the fastest route. Ideally, SEO reinforces this over the longer term.

Advertising yourself looks simple, but in practice budget is often lost on keywords that are too broad, wrong region settings, weak advert copy or poor tracking.

A specialist provides a tighter set-up, better steering towards appointments and more insight into what campaigns really deliver. As a result, budget is usually used more efficiently.