Google Ads at a glance
Quote requests forthe jobs you want
A bathroom renovation and a small repair do not have the same value or enquiry process. Organise the campaign by job type, then make the offer, service area and next step clear enough to request a useful quote.
Start with the work, not a broad company keyword
Give selected job types their own campaign, advert and page. The source distinguishes small repairs from larger renovations: looking at enquiries per job lets you decide where the budget belongs instead of treating every click as equally useful.
Make it easy to request a comparable quote
A recognisable service area, clear offer and usable phone or enquiry route help someone decide whether to include you in their shortlist. The source’s example job quadrant is not market research, and the short layer does not turn it into proof of job demand or margin.
Review each service area and the unwanted searches
The source describes regional setup and a maintained negative-keyword list for vacancies, courses and DIY. Agree the real area you serve and use actual enquiry quality to refine it. References to particular cities are not a claim that you have an office or completed projects there.
Fixed management, separate click budget
One location costs €250 per month, two to four €350, and five to ten €450. Each tier has a €500 one-off setup. The click budget is additional and goes directly to Google; it is agreed around region and job type. VAT, minimum term, cancellation and exclusivity are not stated and need confirmation. The first conversation is free, and no fixed number of jobs is promised.
What this page does and does not do
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