Google Ads at a glance
A clearer routeto the first intake
Someone searching for a nearby practice has a different question from someone still exploring a complaint. Separate those enquiries and show what the first consultation involves before asking for contact.
Distinguish a practice search from an exploratory question
Build separate campaigns for a local practice search and for people still exploring a treatment question. Each needs its own explanation, page and geographic boundary. The objective is an appropriate intake request, not the largest possible audience.
Make the first appointment understandable
The page should explain the practitioner, the approach and what an intake involves, with a clear enquiry or telephone route. Medical outcomes, insurance cover and referral requirements are not promised by this short guide; those details require their own current, applicable evidence.
Review intake requests, not a modelled conversion rate
The described work includes keyword research, advert testing, conversion tracking and monthly optimisation. Use actual enquiry data to adjust the campaign. The source labels its click and conversion figures as model assumptions, not guarantees; they are not reproduced as a forecast for your practice.
Agree management and media separately
Management costs €250 per month for one region, €350 for two to four, or €450 for five to ten. Each tier has a €500 one-off setup. Advertising spend is additional, paid to Google and adjustable monthly. This source does not specify VAT, a minimum term, cancellation rules or exclusivity; confirm them before agreement. The first call is free and without obligation.
What this page does and does not do
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