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AI passport · IN SHORT

Your AI.Written down.Made clear.

An overview of the AI you use.A policy in plain English.Notices for your website, without the jargon.

Make your AI passport See what matters

Illustration: a frosted-glass passport folder with abstract tick marks and a seal, a tablet, a folded sheet and a titanium pen. — VISUAL IMPRESSION · AI PASSPORT

Make your AI passport

Draft: have it checked by whoever handles compliance and privacy at your business. Nothing is published automatically.

Your business

Business name *

Who is responsible for AI in your business? *

Which AI do you use? *

What do you publish?

Do you publish AI images that look like real people, places or events?

Do you publish AI-written text for the public without a person checking it first?

Who works with AI?

Only the fields with an asterisk are required. Everything you enter stays in your own browser. We store nothing and send nothing, not even an email address. Personal data in an AI tool is a data protection question in its own right; this passport does not settle it. Privacy notice

Nothing has been made yet.

1. AI register

Which AI you use, what for and who is responsible. Fill in "what for" and "customer data" yourself.

Tool	What for	Customer data in it?	Responsible person	Date

2. AI policy

One page in plain English: what is allowed, what is not, and how you stay honest with customers.

3. AI literacy plan per role

Good practice, and a way to show how your people handle AI and personal data. Have everyone sign after the conversation.

4. Notices for your website

Short sentences that tell customers when AI is involved. Put them where the customer sees them, at the first contact.

Read all the information

With the sources and the checks behind each line.

WHAT REALLY MATTERS

Three things to know.

DataUK GDPR: personal data in AI tools.

Personal data in an AI tool is covered by UK GDPR like any other tool. Tell people how you use their data and keep a record. Since 5 February 2026, fully automated decisions with a significant effect on a person fall under Articles 22A to 22D.

HonestyNo UK AI Act, but do not mislead.

The EU AI Act does not apply in the UK. Advertising rules and consumer law do: an AI image that shows a result that is not real is misleading, and a label does not fix that. Fake reviews have been banned since 6 April 2025. Serve customers in the EU? The AI Act can apply to you as well.

LimitsA template, not legal advice.

The passport covers nothing for high-stakes AI and does not replace your privacy notice. Have the documents checked by whoever handles compliance. Sources read on 6 November 2026; UK AI policy and ICO guidance are still changing.

01 / HOW IT WORKS

Tick and fill in.Four documents back.

You enter what you use. The passport builds the rest in your browser.

See all the details

Tick your AI.
Choose the tools you use and who works with them. A chat or phone assistant makes the website notices necessary.
Make your passport.
You get a register, a policy, a plan for AI knowledge per role and the notices for your website.
Check and keep.
Complete the register, have it checked and save it as a PDF. Go through it every six months.

02 / FREE

Make your AI passport.

No account, no email address.

Free

A template based on UK sources, not legal advice and not a certification. Want your website set up properly as well? A website costs € 75 a month (online shop € 150), excluding VAT, fixed for the first 24 months and cancellable monthly after that.

Make your AI passport Book a call