LinkLoop: the terms

Business only, and what happens if a consumer slips through

These terms apply if you take this product through a sole trader, partnership, foundation, association, limited company or another organisation. When you sign up you confirm that you are acting for the purposes of your trade, business, craft or profession, and you give correct company and billing details.

The statutory right to cancel within fourteen days is a consumer right, so it does not apply to a business purchase. That is not us withholding something: it is what the right is for. In the United Kingdom the same line is drawn, because a consumer is defined there as "an individual acting for purposes that are wholly or mainly outside that individual's trade, business, craft or profession", section 2(3) of the Consumer Rights Act 2015, checked 25 August 2026.

If a consumer is accepted as a business client anyway, mandatory consumer law wins over what is written here. We may not write those rights away and we do not try to. Not sure which category you are in? Do not pick one yourself, email sales@theseo.nl first.

For Jarvis there is a separate consumer set. For LinkLoop there is not, because LinkLoop is not sold to consumers at all.

The other party is Mansotti. TheSEO is a trading name of Mansotti and LinkLoop is a product of TheSEO. On the site you will also find LinkLoop under the names backlink network and link building platform; that is the same product.

Open point, stated rather than filled in: the legal form of Mansotti is not given here, because it has not been confirmed from a current extract of the Dutch Chamber of Commerce. It will be added once that extract is in. For a reader in the United Kingdom this block is also the identification required by regulation 6 of the Electronic Commerce (EC Directive) Regulations 2002, checked 25 August 2026. We would rather leave a field out than fill it in with something we have not verified.

LinkLoop supports business link building relationships. You keep your inventory in it, you make and receive proposals, you handle the communication about them and you follow the workflow from first contact through to placement and monitoring.

What LinkLoop is not is stated just as plainly. It is not a search engine and not a publisher. We place nothing on anyone else's site on your behalf and we have no say over what another participant decides. LinkLoop is the tooling around it.

On this subject it is better to be too clear than not clear enough, because this is where most of the room for disappointment sits.

• We do not guarantee placement. Whether somebody accepts your proposal is up to that person.
• We do not guarantee that a placement gets indexed. That is up to the search engine.
• We do not guarantee a position, a rise or any traffic.
• We do not guarantee that a link stays up. The site belongs to somebody else, and they can take it down tomorrow.
• We do not guarantee that a search engine or platform will keep accepting a technique or a link. Guidelines change, and so does the way they are judged.

What we do: we work to professional standards and we deliberately avoid methods that are deceptive, harmful or prohibited. That is an obligation to make best efforts, and it is not the same as an outcome.

The following are not allowed, even where they would be technically possible:

• Deception, in any form.
• Spam, unsolicited bulk approaches and automated pushing of proposals.
• Malware, or spreading harmful files and links.
• Paid endorsements that are not recognisable as paid, where the law or the platform rules require that recognisability.
• Infringing copyright, trade mark rights or other people's rights.
• Collecting personal data without a lawful basis.
• Covertly circumventing a platform's guidelines.

In the United Kingdom the first and fourth points are not just our house rule. Since 6 April 2025 the Digital Markets, Competition and Consumers Act 2024 makes fake reviews and unmarked paid reviews a banned practice, enforced directly by the Competition and Markets Authority. Sources: CMA208, fake reviews guidance and GOV.UK on the new regime, both checked 25 August 2026. That also covers what we advise you to do: the answer to how to get more endorsements is never to buy them, swap them or have them written.

If you see something from this list at another participant, report it through sales@theseo.nl. In the case of misuse we can restrict or end access.

In any placement there are at least two parties who have to make a judgement, and neither of them can leave that judgement to the software.

Each party judges for itself the editorial quality of the text, the relevance to the subject, the rights in text and images, whether the placement has to be recognisable as advertising, and what conditions bind the eventual publication. You remain responsible for what you supply and the receiving party remains responsible for what it publishes.

If you have a commercial relationship with the other party, disclose it. If there is an obligation to mark a placement as sponsored, that happens. That is not an extra service, that is the rule.

LinkLoop works with credits. You earn them by giving a link and you spend them by receiving one, so the exchange stays in balance. Exchanges run through triangles rather than straight back and forth, so that no reciprocal pattern arises. If a link goes offline for good, the credits you paid for it come back.

Open point: the credit system is described on the product pages but is not in the compliance register this appendix comes from. That means the binding rules around it are not settled. What is settled before go live at the minimum: what a credit is worth, whether credits expire, what happens to a credit balance on a downgrade, a cancellation or a termination for misuse, within what period a credit comes back when a link goes offline, and who determines that a link is offline for good. Until that is settled, no numbers and no periods appear here on purpose.

The product pages state a number of credits and a number of websites per plan. Those numbers follow the live configuration. If what you see in your account differs from what a page says, your account is what counts and we would like to hear about it.

At this moment LinkLoop is an environment in which participants coordinate with each other. As soon as features are added that let users distribute content publicly, that create a marketplace, or that make connections public automatically, the legal situation changes: obligations then arrive around notices, moderation and transparency.

Such features therefore do not simply get switched on. They are activated only after a separate decision exists covering the Digital Services Act, privacy, moderation and the procedure for notice and follow up. That decision comes before the button, not the other way round.

Open point for the United Kingdom: whether the Online Safety Act 2023 would apply to such a feature, and from what moment, has not been established from a source and is therefore not asserted here. It is part of the same decision, and it has to be settled before any publicly visible feature is switched on for a user in the United Kingdom.

We are not responsible for what website owners, platforms or other participants do. If somebody changes their text, removes a link or stops taking part, that is their choice. We can make it visible in the monitoring, but we cannot prevent it.

If your subscription stops, you can request a standard export of your data for thirty days. Communication that another participant lawfully has to keep for its own reasons can remain outside your account. That falls under that party's responsibility and not under ours.

What you see before you pay

This is a business product, so prices are shown exclusive of VAT. Before you pay you see the plan, the billing period, the amount excluding VAT, the VAT amount and the total, plus the start date, the automatic renewal and how you cancel. Nothing is activated quietly. Every price says whether tax is included, because for a reader in the United Kingdom regulation 6(2) of the Electronic Commerce (EC Directive) Regulations 2002 requires it, checked 25 August 2026.

How the tax works on your invoice

How the tax lands depends on where your business is established, not on where we are. Worth setting out, because the reverse charge means an invoice arrives without any VAT on it and that surprises people more often than you would think.

All four rows were checked on 25 August 2026. If your situation is not one of these four, ask us and we will look it up before we answer rather than after.

The subscription is cancellable monthly and renews automatically for as long as you do not cancel. The current amounts are on the LinkLoop product pages. The page and the payment catalogue are supposed to run the same version; if they differ, the order does not go through until it is right.

There are several documents about the same working relationship. If they clash, this order applies, from strongest to weakest. Written out as a list the six levels look as if they sit close together, and they do not: the distance between the first and the last is enormous, and marketing copy sits right at the bottom.

1. Mandatory law. What the law prescribes always wins, including over what is written here. For a consumer that includes the mandatory rules of the country they live in.
2. A signed order confirmation or quotation.
3. The data processing agreement, for everything we process on your behalf that is personal data.
4. This product appendix.
5. The general terms and conditions.
6. Public explanation and marketing copy, such as a product page or a blog.

That last line is the important one: marketing may never promise more than the contract does. If you read a wider promise somewhere on this site, the marketing copy is wrong and this document is not.

What applies in general is in the general terms and conditions. What we do with personal data is in the privacy statement and on the sub-processor register. What LinkLoop is and how the exchange works is on the backlink network page (NL) and on the LinkLoop product page (NL). Those two pages have not been rewritten in English yet, so they are linked in Dutch and marked as such.

If we work on link building for you as a service rather than through the software, the arrangements in your order confirmation apply as well. See also the service page. The Dutch original of this document, which is the binding version, is at voorwaarden/linkloop (NL).