Hire an SEO specialist for real growth.
Choose an SEO specialist who improves your visibility in Google and in AI systems such as ChatGPT, Gemini and Perplexity. What you get is strategy, technical work and content that deliver demonstrable results. A plan of action every month, delivery every week, measurably more traffic every quarter.
No promises, measured values
M.seriesYou get your own Search Console access alongside your baseline measurement, every month, with the raw numbers included. Impressions, clicks, average position and which pages come in on which search queries, all there to check in your own Search Console. What we report, you can verify yourself.
| Keyword | Position | Delta | Clicks | Impressions | CTR |
|---|---|---|---|---|---|
| hire seo specialist | 4 | +6 | 312 | 4.180 | 7,5% |
| outsource seo | 7 | +3 | 189 | 3.420 | 5,5% |
| seo agency netherlands | 5 | +8 | 247 | 2.890 | 8,5% |
| improve visibility in google | 3 | +4 | 156 | 1.740 | 9,0% |
| ai visibility website | 2 | +12 | 94 | 680 | 13,8% |
| local seo specialist | 6 | +5 | 78 | 920 | 8,5% |
What an SEO specialist at TheSEO does for you
An SEO specialist with us combines classic search engine optimisation with visibility in AI systems. There is one fixed point of contact who works weekly on technical work, content and structure. Not only so that you rank better in Google, but also so that you are named more often as a source in answers from ChatGPT, Gemini and Perplexity.
First, we look at how AI systems see your site now
The specialist first examines how AI systems see your website now. You discover where you are, or are not, named in AI answers (verifiable in the open data of the AI Index NL), which pages are at risk from falling search traffic and which opportunities you are currently missing. From that analysis, existing pages are improved with a stronger structure, unique data points and answer blocks so they perform better in Google and are more citable for AI systems.
A full scan is part of the work
A full scan is part of the work. Technical setup, structure and AI visibility are mapped out via the National AI Index NL, with an improvement plan you can act on straight away. All of it part of the wider domain Improve SEO.
What happens every month, at a glance
- Technical SEO audit. Load time, Core Web Vitals, crawlability, structured data and internal link structure reviewed and improved.
- Content strategy and execution. Keyword research, content extended with answer blocks and visual elements, new landing pages built where the opportunities lie.
- Monitoring AI visibility. Checking whether a language model names your brand for the questions your customers ask. Content adjusted so you are named as a source more often.
- Link building and authority. Relevant, durable backlinks built through our link building approach and backlink network NL.
- Monthly report with action plan. Every month an overview of positions, traffic, AI mentions and concrete actions for the next period.
The new layer: being visible in AI answers
More and more search queries are being answered by AI systems. Google AI Overviews NL, ChatGPT, Gemini and Perplexity cite websites as a source, but only if your content is clearly structured and trustworthy. This is not a future scenario: impressions in Google are already measurably falling NL for businesses that do not respond to this.
How we measure, and what the score means
We measure with the National AI Index NL how often your brand is named as a source in AI answers. That score is the starting point for targeted improvements: llms.txt files, answer structure in your content, brand trust and Preferred Sources and Speakable schema for voice search.
What customers ask ChatGPT, and what we do with it
We also measure which customers search for tradespeople via ChatGPT and how creating content for AI differs from traditional SEO. You get concrete advice on how to make your site more citable.
Our AI visibility approach
We combine classic SEO with AI-proofing. Every page gets structured data, answer blocks and source references so AI systems can cite your content. The National AI Index NL measures your progress. Not every SEO specialist does this: the difference lies in treating Google and AI as two equally important channels.
How the collaboration works in four steps
Technical SEO: the foundation under everything
Without a technically healthy website, content has little effect. Technical SEO covers loading speed, crawlability, structured data, canonical URLs and the mobile experience. We audit every site on these points and fix problems that cost you positions.
Core Web Vitals: what Google measures and what we steer towards
Core Web Vitals are measurable: LCP, INP and CLS weigh into how Google values your site, and that weight is greatest when the competition is evenly matched on content. Google calls page experience one of many factors. We bring your values within the thresholds Google publishes and show you in your own measurements what changed. Does your site score low on PageSpeed? Then that is the first thing we fix.
Who is working on your SEO?
Gianluca Naarden
SEO specialist since 2017, with a background in technical work and data. I work personally on every client project: from the first audit to the monthly report. No middlemen, no account managers, direct contact with the person doing the work.
Alongside Google optimisation, I focus on AI visibility: how ChatGPT, Gemini and Perplexity name your brand as a source. That combination makes the difference in 2026.
Businesses working with TheSEO on SEO
Content that ranks, links that count
Good SEO comes down to two things: content that answers the search query better than the competitor, and links from other websites that confirm your authority. We do both.
Content strategy: knowing what customers search for first
Content strategy. We start with keyword research: which terms do your customers search for, how strong is the competition, and where are the opportunities for a quick win? From that research, we write and improve pages that not only rank well in Google, but also have the structure to be cited in AI answers.
Link building: earned, not bought
Link building. For Google, backlinks are a signal of trust. We build links through our backlink network NL, targeted outreach and content worth linking to. What exactly is link building? NL And what does it cost? NL We answer those questions transparently.
Internal linking with LinkLoop
Internal linking with LinkLoop. Internal links determine how Google understands your site. With LinkLoop NL we map out the internal link structure and make sure every important page gets enough internal authority. That is a step most agencies skip.
Tools and instruments we use
Alongside standard SEO tools such as Ahrefs, Screaming Frog and Google Search Console, we use our own instruments that you will not find anywhere else.
All the instruments at a glance
- Free SEO scan: a quick check of technical setup, content and AI visibility. Instant insight, at no cost.
- National AI Index NL: records which companies a language model names for fixed customer questions per sector, with the raw data made public.
- Title and meta description generator: generate SEO titles and meta descriptions that earn clicks, with AI support.
- AI snippet previewer: see what your page looks like in Google before you publish.
- Local visibility checker NL: check how easy you are to find locally in Google and Google Maps.
- Content link-worthiness score: measures how link-worthy your content is and what you can improve.
- Protecting SEO traffic from AI: discover which traffic you risk losing to AI answers.
- llms.txt generator: create an llms.txt file so AI systems understand your site better.
Who an SEO specialist is for
This service is made for business owners and specialist trade businesses who want to grow through Google while staying visible now that search traffic is shifting to AI answers. Three situations come up most often.
You already rank, but impressions are falling
Think of businesses that already rank well but notice their impressions in Search Console falling. Then the question is not whether you can be found, but where the traffic is leaking to.You are just starting with SEO
And to businesses that are just starting with SEO and first need a clear foundation: technical work, structure and a first set of pages that can rank.You run an online shop
Online shops work with us too. The approach differs: more technical attention for category pages, product structure and product page structure that sells.Are you based in Oisterwijk, Tilburg or Vianen
Are you based in Oisterwijk NL, need an SEO agency in Tilburg NL, or work from Vianen NL? Then this approach suits businesses that would rather outsource SEO than work it out themselves. You are dealing directly with someone who works with Google and AI systems every day.
SEO and paid search: why combining them is stronger
SEO and Google Ads (PPC) are not competitors, they strengthen each other. PPC delivers instant traffic while SEO grows. SEO builds a foundation that lasts, even if your advertising budget goes down. Together they cover the whole search results page: organic and paid.
Both channels with one partner: what that delivers
We manage both channels, so the strategy is aligned. Search terms that are too expensive for Ads get tackled organically. Pages that already rank organically need less advertising budget. SEO or Google Ads: which delivers more? NL That depends on your sector and timeline. If your doubt is not about visibility but about the website itself, read the companion article Hire a WordPress specialist NL.
Local visibility: Google Maps and Google Business Profile
For local businesses, Google Business Profile (formerly Google My Business) is just as important as the regular search results. We optimise your Google Business Profile with the right categories, photos that perform and a strategy for getting more Google reviews NL.
Rank higher in Google Maps: reviews, photos and reputation
Ranking higher in Google Maps means being visible the moment someone near you searches for your service. That is not just SEO but reputation management too: how many reviews do you need? NL, asking for reviews via WhatsApp NL and improving your online reputation NL.
Everything about SEO, explained topic by topic
From keyword research to Google updates: a page per topic explaining what it is, why it matters and how we approach it.
Frequently asked questions about SEO
What does it cost to hire an SEO specialist?
There is no fixed rate: the amount of work depends on the size of your site, the number of search terms and the competition in your sector. What is fixed is the structure: first a thorough audit, then a plan with priorities, and monthly execution and adjustment. You pay a fixed amount per month, no hidden costs. See the pricing page NL for an indication.
How long does it take before SEO delivers results?
You usually see the first measurable improvements after six to eight weeks. Structural growth in positions and traffic builds up over three to six months. SEO is not a sprint but a cumulative process: every improved part strengthens the next. After six months you know what works, and you scale up.
What is the difference between SEO and paid search?
SEO is organic visibility: you invest in technical work, content and authority so you can be found without paying for advertising. Paid search (Google Ads) is paid visibility: you pay per click. The best strategy combines both. SEO builds a foundation that lasts, paid search delivers instant traffic while SEO grows.
Can I do SEO myself, or do I need a specialist?
You can handle the basics yourself: writing good titles, adding to your content and doing keyword research. But technical SEO, structured data, AI visibility and link building require specialist knowledge. Most businesses get more return from a specialist who adjusts things weekly.
What is AI visibility, and why does it matter for SEO?
AI systems such as ChatGPT, Gemini and Perplexity are answering more and more search queries. They cite websites as a source, but only if your content is well structured and trustworthy. AI visibility means your site not only appears in Google, but is also named as a source in AI answers.
How do you measure whether SEO is working?
With hard data from Google Search Console: clicks, impressions, average position and CTR per search term. We also measure AI visibility through the National AI Index NL: how often your brand is named as a source in AI answers. And ultimately: how many enquiries or sales that traffic delivers.
Do I also need to do link building?
In most sectors, yes. Links from other websites are a signal of authority to Google. We build links through our backlink network NL and targeted outreach. What is link building? NL And what does it cost? NL
What does TheSEO do differently from other SEO agencies?
Three things. We combine classic SEO with AI visibility so you appear not only in Google but also in ChatGPT and Gemini. We work with our own tools such as the National AI Index NL and LinkLoop NL. And you have one fixed point of contact who works on your site every week.
How often does work happen on my website?
At least weekly. That ranges from technical improvements and content updates to adjusting keyword strategy. Every month you receive a report on what was done, what it delivered and what the next step is.
Does SEO also work for online shops?
Yes. SEO for online shops focuses on category pages, product descriptions, technical structure and structured data for rich snippets. The approach differs: more pages, more technical attention and more focus on conversion per page.
What if I already have an SEO agency but I am not happy with it?
We hear that quite often. We start with an independent SEO audit of what is currently there: technical setup, content, links and AI visibility. From there, we show you where the biggest opportunities lie and what can concretely be improved.
Can I start with a one-off SEO audit?
Yes. The free SEO scan gives you a first picture of technical setup, content and AI visibility. We also offer an extensive audit as a stand-alone assignment: a complete report with priorities and an action plan you can carry out yourself or with us.
Start with a free analysis
Thirty minutes, via Google Meet, with the person who does the work. We look together at your Search Console, at what is happening technically and at the questions you are not currently found for. Afterwards you will know whether hiring an SEO specialist for your site is the right step, and what it costs. Would you rather have a look yourself first? The free scan checks a page on 24 points.