Google Ads voor Cleaning companies
More quote requests, more fixed contracts, less empty diary. We set up Google Ads campaigns that directly connect cleaning companies with businesses and individuals who are currently looking for a cleaner.
Campaign results example
Waarom Google Ads Cleaning companies Works
People searching for “cleaning company nearby” or “office cleaning quote” need a cleaner now. That's where you want to be.
High buying intention
Anyone searching for “cleaning company quote” wants a cleaner, now. No browsing, just action.
Local targeting
Only advertise in your operating area. Don't waste money on regions you don't cover.
Affordable click prices
With a CPC of 3 to 4.50 euros, the cleaning industry is much more affordable than lawyers or dentists.
Measurable results
You see exactly how many leads, calls, and quotes each euro generates. No more guesswork.
This is how our Google Ads approach for cleaning
Not a standard campaign that you get from every agency. We build campaigns specifically for the cleaning industry, with keywords that actually deliver leads.
Keyword research for cleaning services
We analyse which search terms your ideal customer uses, from “cleaning company Amsterdam” to “request office cleaning quote”.
Negative keywords to save budget
We exclude searches like “cleaning vacancy” and “buy cleaning products” so that you only pay for potential customers.
Landing page that converts
An advertisement is only as good as the page behind it. We ensure that visitors actually make contact.
Weekly optimisation
Each week, we look at what's working and what isn't. Adjusting bids, testing ad copy, reallocating budget.
Intake and market analysis
We map out your area of work, services, and ideal client. Plus an analysis of what your competitors are doing on Google Ads.
Campaign setup
Keywords, ad groups, ad copy and extensions. All tailored to cleaning services and your region.
Live and first leads
Your advertisements will be live within 48 hours. The first quotation requests often arrive within the first week.
Continuous optimisation
Monthly report with results. Weekly optimisation. And always available for questions or adjustments.
Keywords that direct leads Deliver
These are the search terms that cleaning companies get the most out of. High purchase intent, affordable click prices.
“cleaning company [city]”
“Office cleaning quote”
“outsourcing cleaning company”
“Window cleaner nearby”
“commercial cleaning [region]”
“compare cleaning services”
DIY vs. Bring in a specialist
Without a Google Ads specialist
Met TheSEO as the specialist
What a campaign concrete deliverable
A calculation example for a cleaning company in a medium-sized city with a Google Ads budget of 750 euros per month.
Frequently asked questions about Google Ads for cleaning
How much budget do I need to start?
We recommend a starting budget of at least 500 euros per month. With this, you can already collect enough data in most regions to optimise your campaign and generate your first leads. The more budget you have, the faster you can scale.
How soon will I see results?
Most cleaning companies see their first leads within the first week. Google Ads works immediately, there's no ramp-up time like with SEO. However, a campaign does need 2 to 4 weeks to become truly optimised.
Can I also advertise on specific services?
Absolutely. We create separate campaigns for office cleaning, window cleaning, industrial cleaning, private cleaning, and other services you offer. This way, you'll reach the right target audience.
What if I'm already advertising but not seeing any results?
This happens more often than you think. Often the problems lie with keywords that are too broad, a lack of negative keywords, or a landing page that doesn't convert. We'll do a free audit of your current campaign and show you where things are going wrong.
Does Google Ads also work for small cleaning companies?
This works particularly well for smaller businesses. You can advertise very specifically in your region and keep your budget completely under control. No large upfront investment is needed, and you can stop or scale up at any time.
Hoe verschilt TheSEO van andere Google Ads bureaus?
We're not a large agency managing 200 clients at once. We work with a limited number of clients, allowing us to personally optimise each campaign. Plus, we know the cleaning industry and understand which keywords truly lead to conversions.
Ready for more cleaning clients to get?
Plan a free consultation and discover what Google Ads can do for your cleaning company. No obligations, just concrete insights.
Google Ads voor other branches
Physiotherapists
More new patients via Google Ads. Low click prices, high local intent.
Driving schools
Driving lesson slots full with targeted campaigns in your region.
Hairdressers
New clients in the chair. Advertise locally for hair salon searches.
Dentists
New patients looking for a dentist in your area.
Personal Trainers
Voltage diagram with customers who are serious about their health.
Lawyers
A high value per customer makes even the higher click prices profitable.